Paper and Wood 展示ブース by Kodai Fukuchi is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅賞 in トレードショー建築・インテリア・展示デザイン Competition Category.
銅トレードショー· 2025
Paper and Wood 展示ブース
Client: Hakuten Corporation
A' Design Award 銅賞 Winner in トレードショー Category
Verified Award Winner
Verify Award Status for #162193The Design
About Paper and Wood 展示ブース
クレシアのブースは、紙と木をコンセプトに持続可能性を体現し、すべての素材を再利用またはリサイクルできるよう設計されています。日常生活における木の役割と、廃棄物削減へのクレシアの取り組みを強調しています。北海道産の間伐材パイプと工具不要のフローリングを採用したこの構造は、持続可能な展示デザインを再定義します。全長75mの紙のインスタレーションはクレシアのロング巻トイレットペーパーを紹介し、余剰素材を活用したスタンプラリーがリサイクルを促進します。この取り組みは廃棄物を最小限に抑え、業界全体の持続可能性を喚起します。
The Recognition
About the A' Design Award 銅賞
Paper and Wood 展示ブースは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Paper and Wood 展示ブースは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Paper and Wood 展示ブースは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
- Dimensions & Packaging
- Booth Size : W9000 x D6000 x H3600
- Tags
- Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
- Production Technology
- Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
- Design Challenge
- When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
- Research
- Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
- Inspiration
- Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
- Project Duration
- It was exhibited at Tokyo Big Sight in Japan in August 2023.
- Operation Flow
- At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
- Patents
- Copyright belongs to Hakuten Corporation, 2023.
- Team Members
- Designer : Kodai Fukuchi
Creative Director : Ryosuke Suzuki - Image Credits
- Photographer : Akitoshi Kudo
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
