Hwg Campus Lu ウェイファインディングシステム by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2025
Hwg Campus Lu ウェイファインディングシステム
Client: Teamgeissert
A' Design Award 銅賞 Winner in グラフィック Category
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About Hwg Campus Lu ウェイファインディングシステム
このプロジェクトの目的は、独自のアイデンティティとオリジナリティを備えたシステムの構築である。サインおよび情報システムは明確なデザイン言語を持ち、新しい建物の建築的要素を取り入れている。色彩計画により方向性の認識が容易になる。屋外（駐車場、キャンパス）で学生を迎え入れ、情報を提供し、エントランスへと誘導し、建物内では目的の部署や施設へと案内する。視認性、アクセシビリティ、認識性を重視している。一過性のトレンドに追随することなく、形態と素材において耐久性のあるソリューションを開発した。
The Recognition
About the A' Design Award 銅賞
Hwg Campus Lu ウェイファインディングシステムは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Hwg Campus Lu ウェイファインディングシステムは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Hwg Campus Lu ウェイファインディングシステムは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
- Dimensions & Packaging
- Various dimensions according to the neccessities on-site
- Tags
- modern, contemporary, reluctant, minimal, plain, timeless
- Production Technology
- The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
- Design Challenge
- Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
- Research
- A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
- Inspiration
- The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
- Project Duration
- The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany. - Operation Flow
- The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
- Team Members
- Thomas Geissert
- Image Credits
- TEAMGEISSERT
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