High Mountains Flowing Water 展覧会ビジュアルアイデンティティ by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銀グラフィック· 2025
High Mountains Flowing Water 展覧会ビジュアルアイデンティティ
by Baoquan Luo, Jiamin Feng and Zhiwei Lv
Client: LanceDesign(Guangzhou)Co.,LTD
A' Design Award 銀賞 Winner in グラフィック Category
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- Verified Award Winner
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The Design
About High Mountains Flowing Water 展覧会ビジュアルアイデンティティ
「高山流水」は、中国とイタリアの美術展のために制作されたポスターおよびビジュアルアイデンティティです。東洋と西洋の要素を融合させ、文化交流を表現しています。「山」と「水」の漢字が、流れるような一筆のカリグラフィによって英字と結び合わされ、MとWの文字がローマ建築の円柱を想起させる形を描き出します。赤・白・緑の配色はイタリア国旗を参照したものです。展覧会のタイトル、会期、会場は大きな文字で組まれ、瞬時に認識できるよう配慮されています。トートバッグ、扇子、スタッフ用バッジにも同一のビジュアルデザインが展開されています。
The Recognition
About the A' Design Award 銀賞
High Mountains Flowing Water 展覧会ビジュアルアイデンティティは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。High Mountains Flowing Water 展覧会ビジュアルアイデンティティは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。High Mountains Flowing Water 展覧会ビジュアルアイデンティティは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
- Production Technology
- This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
- Design Challenge
- This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
- Inspiration
- This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
- Operation Flow
- The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
- Team Members
- Baoquan Luo, Jiamin Feng, Zhiwei Lv
- Image Credits
- LanceDesign(Guangzhou)Co.,LTD
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