Al Mar Suites ロゴ by Anna Paula Martinelli is a highly esteemed winner of the very prestigious 2025 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
鉄グラフィック· 2025
Al Mar Suites ロゴ
Client: Anna Martinelli
A' Design Award 鉄賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #163387The Design
About Al Mar Suites ロゴ
Al Mar Suitesのロゴは、ブラジルに位置するこのブティックホテルが体現するサステナビリティ、モダニティ、そしてシンプルさを本質的に表現している。直線的でコンテンポラリーなラインはホテルの建築と調和し、海の波を想起させるオーガニックなデザインと組み合わさることで、このロゴは洗練され、明快で、ブラジルのビーチがもたらす穏やかさと軽やかさを効果的に伝えている。サンドカラーは、周囲の自然環境を連想させるとともに、ホテルのすべての装飾的・美的要素と調和するように選定された。
The Recognition
About the A' Design Award 鉄賞
Al Mar Suites ロゴは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Al Mar Suites ロゴは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Al Mar Suites ロゴは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
- Dimensions & Packaging
- Logo Development, applicable to any material.
- Tags
- logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
- Production Technology
- For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
- Design Challenge
- The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
- Research
- For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
- Inspiration
- The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
- Project Duration
- The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
- Operation Flow
- The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
- Team Members
- Anna Martinelli
- Image Credits
- Photos Al Mar Suites
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