Fun Community Project イベント・ビジュアルアイデンティティ by Meng Shenhui is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銀グラフィック· 2025
Fun Community Project イベント・ビジュアルアイデンティティ
by Meng Shenhui
Client: Shenzhen Chengmei Culture Communication Co., Ltd
A' Design Award 銀賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #164645The Design
About Fun Community Project イベント・ビジュアルアイデンティティ
Fun Community Projectは、深圳で開催されたパブリックアート・イベントのビジュアルアイデンティティです。遊び心のあるタイポグラフィ、抽象的なアート・グラフィック、鮮やかなグラデーションカラーを用いています。6つの抽象グラフィックは、本イベントで展示された6作品のパブリックアートを表しています。このアイデンティティは、屋外看板、印刷物、バルーンフィルム、書籍、作品紹介ボード、会場構成へと展開されました。さらに、衣類、帽子、キーホルダーも制作されています。アートを地域の暮らしと結びつけ、人々の参加を促すことを目的としています。
The Recognition
About the A' Design Award 銀賞
Fun Community Project イベント・ビジュアルアイデンティティは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Fun Community Project イベント・ビジュアルアイデンティティは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Fun Community Project イベント・ビジュアルアイデンティティは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This visual design utilizes interesting fonts, abstract artistic graphics combined with bright and warm colors to present the characteristics of the art event, as well as the trendy, fun, and joyful positioning of the activity. The strong visual tension can quickly attract the attention of the audience. The series of trendy material designs not only enhance interactivity but also strengthen the power of image communication.
- Dimensions & Packaging
- The material of the brand image of this activity is particularly large, which can not be summarized in a single size, printed into billboards, printing, balloon film, books, work introduction cards and scene construction, and the production of clothing, hats, key chains and other peripheral materials, which respectively have publicity value, use value and interaction.
- Tags
- Activities, Main Vision
- Production Technology
- Printed into billboards, printing, balloon films, books, work introduction boards and scene construction, and produced clothing, hats, key chains and other peripheral materials
- Design Challenge
- Event visual design should embody art, trends, and fun, integrating art seamlessly into community life, and connect with six artworks, enhancing the artistic sense with rich gradient colors, lively fonts to express fun, and the rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
- Research
- One of the key activities of the 2024 Shenzhen Design Week branch venue Qiaocheng Fang "Fun Community Public Art Project" has created several highlight projects in the Qiaocheng Fang park area, including a 600-meter urban corridor, a 150-meter urban guest table, and 6 public art pieces. The aim is to organically integrate art with community life and inject new vitality into community development with the power of art.
- Inspiration
- This visual design uses abstract artistic graphics to express the 6 public art pieces displayed in the event, enhances the artistic sense with rich gradient colors, and uses lively fonts to express fun. The rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
- Project Duration
- The project started in Shenzhen in February 2024 and was completed in Shenzhen in April 2024.
- Operation Flow
- This visually striking image helps to establish the brand recognition of the project so that the public can quickly recognise and remember it. Through visual design, the core values and emotions of the project are conveyed, with the establishment of an emotional connection with the public to enhance the sense of identity and belonging to the event and actively participate in it, and the public participates in the event by taking photos, sharing, etc. to increase the interactivity of the event.
- Patents
- Intellectual property rights：Meng Shenhui
/Shenzhen Chengmei Culture Communication Co., Ltd - Image Credits
- Example:Meng Shenhui
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