Mannay CBE 2020 ブース by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 A' Design Award 鉄賞 in トレードショー建築・インテリア・展示デザイン Competition Category.

鉄トレードショー· 2025

Mannay CBE 2020 ブース

by Wai Ho Cheung

Client: Shenzhen Mannay Cosmetic Co.

A' Design Award 鉄賞 Winner in トレードショー Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mannay CBE 2020 ブース

マンネイは、上海の中国美容博覧会において、マンネイの技術的専門性とラックインフォの若々しい魅力を際立たせるために設計されたブースで、ブランドであるラックインフォを紹介しています。ブースの中央には空間を2つのセクションに分けるアイランドがあり、一方には原材料と職人技を、もう一方にはラックインフォのカラフルな製品を展示しています。多様な照明効果、鮮やかな色彩、ネオンライトやコンベアベルトなどの細部にわたる要素が、展示を引き立てています。レイアウトは来場者のスムーズな動線を確保し、魅力的な体験を創出しています。

The Recognition

About the A' Design Award 鉄賞

Mannay CBE 2020 ブースは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Mannay CBE 2020 ブースは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Mannay CBE 2020 ブースは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Dimensions & Packaging: Width 6 m x Depth 15 m x Height 4 m
Tags: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Production Technology: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Design Challenge: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Research: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inspiration: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Project Duration: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Operation Flow: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Team Members: Wai Ho Cheung
Image Credits: Simon Zhou