De Muros a Marcas 選択科目、アートブック by Paul Joshua Martinez Calderon is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅賞 in 教育・教材・研修コンテンツデザイン Competition Category.
銅教育· 2025
De Muros a Marcas 選択科目、アートブック
by Paul Joshua Martinez Calderon
A' Design Award 銅賞 Winner in 教育 Category
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- Verified Award Winner
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The Design
About De Muros a Marcas 選択科目、アートブック
De Muros a Marcasは、アートおよびデザインを学ぶ学生にストリートアートと現代デザインへの影響を教えるために制作された大学の選択科目およびアートブックです。シラバスはデザインの専門家からの意見を取り入れて開発され、15週にわたる授業を通して歴史的および現代的な知見、実践的なプロジェクト、そして最終課題を扱います。アートブックは32cm×28cmのサイズで、アルコールマーカーとアクリル絵具による手描きイラストレーションとデジタルイラストレーションを組み合わせています。各授業にはスライドと印刷可能なA4サイズのテンプレートが用意されています。
The Recognition
About the A' Design Award 銅賞
De Muros a Marcas 選択科目、アートブックは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。De Muros a Marcas 選択科目、アートブックは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。De Muros a Marcas 選択科目、アートブックは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
- Dimensions & Packaging
- The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
- Tags
- Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
- Production Technology
- The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
- Design Challenge
- The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
- Research
- For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
- Inspiration
- Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
- Project Duration
- The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
- Operation Flow
- The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.
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