Kiwook KimによるFairy Tale Travel 教科書は、教育・教材・研修コンテンツデザインコンペティションカテゴリーにおける非常に権威ある2025 A' Design Award 銀賞の優れた受賞作品です。

銀教育· 2025

Fairy Tale Travel 教科書

デザイナー： Kiwook Kim

クライアント: MiraeN

教育カテゴリーのA' Design Award 銀賞受賞者

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デザイン

Fairy Tale Travel 教科書について

『Fairy Tale Travel（フェアリーテイル・トラベル）』は、韓国の小学生に向けて制作された教科書シリーズです。おとぎ話というコンセプトを用いることで、シリーズ全体に一貫性をもたらし、学ぶ楽しさを引き出しています。各教科書にはキャラクターガイドが登場し、児童を学習へと導きます。温かみのある配色、手描きのイラストレーション、やわらかな書体、曲線を活かした形状が、親しみやすい印象を生み出しています。学年・学期ごとにメインカラーを変えているため、必要な教材をすぐに見つけることができます。表紙にはホログラム印刷を採用し、より安全に使えるよう抗菌フィルムコーティングと抗菌インキを施しています。

受賞

A' Design Award 銀賞について

Fairy Tale Travel 教科書は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Fairy Tale Travel 教科書は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Fairy Tale Travel 教科書は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: This project is designed for elementary school students in Korea.
Storytelling is developed with the concept of a "fairy tale book" to give consistency to the entire textbook and to help children feel the fun of learning.
In each textbook, character friends guide the textbook learning journey and act as guides to induce interest.
It is designed to be friendly to children by using warm colored hand drawings, typography, and curved shapes.
寸法とパッケージ: Product dimension: width 220 x height 220 mm
Package: This is a activity pocket (including the back surface of textbooks) - The activity pocket included in the textbook.
This activity pocket uses various activities to easily organize various activities, maintain various activities.
製造技術: It is composed of convenience and usability as the top priority for elementary school learners.
By applying different main colors for each grade and semester, you can quickly and easily find learning materials.
In addition, holographic gourd was used on the cover to visually express the imaginary space of fairy tale travel, and antiviral rotation printing technology was applied to make it safer for children to use textbooks using antimicrobial film coatings and antimicrobial ink.
デザインの課題: Unlike existing textbooks, the initial planning was important to conduct consistent storytelling. The feasibility was ambiguous at the time of the initial planning due to an attempt of design style that was not tried in existing textbooks, but we were able to set the desired direction through a lot of communication with the editor so that the contents of the textbook could be expressed well like a fairy tale.
リサーチ: The design concept of elementary school textbooks is based on fairy tale books, and it captures children's curiosity and imagination by making ordinary daily life feel like a place for adventure and exploration.
Cute and friendly characters appear in each elementary school textbook to guide children into the world of fairy tales so that they can be interested in learning.
Because of this, the textbook will be a space where children create their own stories beyond just learning tools.
インスピレーション: Most of the existing textbooks are organized without a consistent story throughout the textbook.
It is a project that started with the idea of 'If there is a textbook such as a fairy tale book, wouldn't it be easier and more enjoyable for children to learn?'
Also, I wanted to make a textbook that learners want to have, just like choosing and purchasing a fairy tale book with a pretty drawing style at a bookstore.
プロジェクト期間: The elementary textbook design project will begin in March 2023 and end in March 2024, complete the review and start selling in 2025.
オペレーションフロー: The design was created with a focus on connection, softness, and fluidity, ensuring both visual comfort and enjoyment during learning. Each textbook incorporates imaginative worlds to stimulate visual interest, while the cloud-inspired title typography conveys a soft and dreamy atmosphere. Through a design that sparks imagination, students are guided beyond reality into the world of elementary school textbooks. This approach helps them perceive textbooks as an adventure, fostering greater engagement and enthusiasm for learning.
チームメンバー: Creative Director: Hyunji Son
Project Manager: Kiwook Kim
Designer: Dan-bi Kim / Gil-sung Jung / Meong-hee lee
Illustrator: Somdoo / Bokyeong Kang / Sooa Lee