Onshore Roasters ブランディング by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銀グラフィック· 2025
Onshore Roasters ブランディング
Client: Cansu Dagbagli Ferreira
A' Design Award 銀賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #168645The Design
About Onshore Roasters ブランディング
Onshore Roastersのブランドアイデンティティは、ラグジュアリー、自然、そしてサステナビリティの調和を映し出しています。ロゴはコーヒー豆、降り注ぐ陽光、そして波を融合させ、海上での完璧な朝という儀式を体現しています。丁寧に選び抜かれたアーシーなカラーパレットとリサイクル紙のパッケージは、エレガンスと環境への配慮という価値観へのブランドのこだわりを際立たせます。ヨットライフスタイルにインスパイアされたこのデザインは、シンプルさと洗練さのバランスを取り、上質なコーヒーと広大な海とのシームレスなつながりを生み出しています。
The Recognition
About the A' Design Award 銀賞
Onshore Roasters ブランディングは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Onshore Roasters ブランディングは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Onshore Roasters ブランディングは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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