Thorn Metamorphosis プロダクトアニメーション by Qzens Furniture Art Design

Thorn Metamorphosis プロダクトアニメーション by Qzens Furniture Art Design is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in 映画・映像・アニメーションデザイン Competition Category.

銀映画· 2025

Thorn Metamorphosis プロダクトアニメーション

by Qzens Furniture Art Design

Client: QZENS Furniture - Art - Design

A' Design Award 銀賞 Winner in 映画 Category

42,380

Verified Award Winner

Verify Award Status for #170360

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Thorn Metamorphosis プロダクトアニメーション

Thorn Lightingは、自然界で最も鋭利な形である棘を、硬軟、光と影のバランスを体現する現代的なデザインオブジェクトへと昇華させている。自然の変容からインスピレーションを得たこの照明作品は、逆境を通じた強さ、回復力、精神的成長を象徴している。荒々しく有機的なエッジと工業的なラインを融合させたデザインは、困難の中に見出される美と希望を映し出す。Houdini、Redshift、そして高度なシミュレーション技術を用いてシネマティックな体験を創出し、自然の野生的な精神と現代的な美学を融合させながら、この変容を視覚的に表現している。

The Recognition

About the A' Design Award 銀賞

Thorn Metamorphosis プロダクトアニメーションは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Thorn Metamorphosis プロダクトアニメーションは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Thorn Metamorphosis プロダクトアニメーションは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimensions & Packaging: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Tags: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Production Technology: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Design Challenge: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Research: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiration: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Project Duration: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Operation Flow: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Team Members: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Image Credits: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN