Heritage Spark デザイン思考ツールキット by Liang Hou is a highly esteemed winner of the very prestigious 2025 A' Design Award 鉄賞 in 教育・教材・研修コンテンツデザイン Competition Category.
鉄教育· 2025
Heritage Spark デザイン思考ツールキット
by Liang Hou
Client: Zhejiang University
A' Design Award 鉄賞 Winner in 教育 Category
Verified Award Winner
Verify Award Status for #170646The Design
About Heritage Spark デザイン思考ツールキット
Heritage Sparkは、無形文化遺産を題材としたデザインワークのための教育用ツールキットです。本ツールキットには3種類のカードセットが含まれています。ヘリテージカードは10の無形文化遺産の形態を紹介し、素早く理解できるようにします。キャラクターカードは、それぞれの遺産の形態をさまざまな役割の視点から考察することを可能にします。テクノロジーカードは、新しいアイデアを生み出すきっかけとなる技術的な選択肢を提示します。個人用とチーム用の2種類の思考キャンバスが、協働作業を支援します。カードはコート紙にデジタル印刷し、型抜き加工を施しています。Heritage Sparkは、このテーマに関する予備知識のない学生を対象としています。
The Recognition
About the A' Design Award 鉄賞
Heritage Spark デザイン思考ツールキットは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Heritage Spark デザイン思考ツールキットは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Heritage Spark デザイン思考ツールキットは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heritage Spark is one of the few auxiliary tools for Intangible Cultural Heritage (ICH) designing in China. It is highly accessible to students unfamiliar with ICH, enabling them to quickly grasp its various types. Using a collaborative role-playing analysis method, it streamlines the design and creative process. Beyond being a design aid, it also plays a key role in promoting ICH.
- Dimensions & Packaging
- The cards measure 95mm x 133mm with a thickness of 0.3mm. The toolkit includes two thought canvases: a personal canvas (A4 size, 210mm x 297mm) and a team canvas (460mm x 960mm) for collaborative work. The packaging box measures 460mm x 320mm x 80mm, designed for convenient storage and transport. The materials and dimensions ensure durability and usability, making the toolkit suitable for various design and brainstorming scenarios.
- Tags
- ICH Design, Inspiration Inspired, Design Assistance, Toolkit, ICH
- Production Technology
- The design was created using Photoshop and Illustrator, then digitally printed on 300g coated paper and die-cut for precision. The process included user research, workshop testing, and design thinking methodologies to refine content and usability, ensuring the toolkit aligns with user needs. The cards were produced in small batches, ensuring quality and adaptability.
- Design Challenge
- The challenge lies in designing a set of cards that can enable ICH (Intangible Cultural Heritage) novices to quickly understand its value and essence, while also effectively stimulating user empathy to identify pain points from the perspective of ICH bearers. The cards must balance knowledge dissemination with thought stimulation, ultimately encouraging users to contribute innovative ideas for the future of ICH.
- Research
- Heritage Spark cards are designed to provide a quick entry point for users with no prior knowledge of Intangible Cultural Heritage (ICH). This research explores how card design can effectively convey ICH knowledge, foster user empathy, and encourage users to adopt the perspective of ICH bearers. The cards guide users to identify challenges facing ICH, define problems, and utilize divergent thinking to generate innovative solutions for ICH protection and transmission.
- Inspiration
- In the era of rapid technological growth, the protection and promotion of Intangible Cultural Heritage (ICH) face major challenges. Our course experience and student feedback reveal a lack of ICH awareness. To foster innovative ICH design, it is essential to quickly grasp its essence, analyze its status from various angles, and explore its fusion with new technologies. Thus, we created Heritage Spark, a toolkit to inspire creative ICH design.
- Project Duration
- The project started in Hangzhou, China, in January 2024.
- Operation Flow
- The toolkit includes ICH cards, introducing ten ICH to build a quick understanding. Character cards help users explore ICH from different roles and perspectives. Technology cards offer various tech options to inspire diverse designs through integration. Additionally, two thought canvases support process development and idea exchange, fostering collaborative design.
- Team Members
- Creative Director: Liang Hou, Researcher: Wenqi Wu, Designer: Qianyu Tang, Designer: Yixuan Gao, Designer: Xiaoran Zhang, Designer: Chongjun Zhong, Designer: Songruoyao Wu; Designer: Yingping Cao; Tutor: Zhibin Zhou and Tutor: Kejun Zhang
- Image Credits
- The above material comes from our own team.
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