Button Blessings ブランドデザイン by Chih-Chiao Yu is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2025
Button Blessings ブランドデザイン
Client: Button Blessings
A' Design Award 銅賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #172388The Design
About Button Blessings ブランドデザイン
ボタンデザインと伝統的な寺院文化を融合させ、現代的な美学を注入することで、古の神仏に新たな生命を吹き込むデザインです。各ボタンは守護、祝福、信仰を象徴し、若い世代の日常生活において精神性を身近なものにしています。創造的なパッケージングとストーリーテリングを通じて、これらのデザインは文化の担い手であると同時にファッショナブルな表現として機能し、伝統と現代をシームレスに統合することで、現代社会における寺院文化の再活性化を実現しています。
The Recognition
About the A' Design Award 銅賞
Button Blessings ブランドデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Button Blessings ブランドデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Button Blessings ブランドデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Button Blessings" integrates button design with temple culture, serving not only a functional purpose but also symbolizing protection and connection, reflecting the essence of traditional faith. Through refined visual storytelling, it reinterprets deities with a contemporary aesthetic, resonating with younger generations. The design incorporates unique packaging and publications, offering a modern perspective on faith while fostering cultural continuity.
- Dimensions & Packaging
- Button Size 40mm x 40mm,Poster Size 594mm × 841mm,Box Size 28mm × 20mm × 6mm
- Tags
- Button Design, Temple Culture, Traditional Heritage, Booklet Design, Young Generation, Modern Aesthetics, Taiwanese Identity, Cultural Products, Tradition & Innovation, Faith in Design
- Production Technology
- This design incorporates warm materials like wood, rice beads, yarn, and embroidery. Laser-engraved patterns on wood draw inspiration from deity attire, while the dragon-scale bookbinding symbolizes faith. Wrapped in a scroll, it emphasizes tradition. The wooden sliding box, inspired by temple architecture, merges traditional craftsmanship with modern aesthetics. Inside, button sets, booklets, and cards rest in smooth wood, reinforcing the cultural narrative.
- Design Challenge
- The challenge was making temple culture relevant to young people through buttons, merging tradition with modern aesthetics. We balanced cultural symbolism with contemporary appeal while ensuring precision in wood engraving, embroidery, and beadwork. Limited access to historical records and traditional techniques required careful adaptation. Additionally, designing a packaging system that felt both authentic and functional added complexity to the process.
- Research
- This research explores how buttons can serve as a bridge between traditional temple culture and modern life. The study aimed to understand young people's perceptions of temple traditions and their willingness to engage with cultural symbols. Using surveys and interviews, data was collected from individuals interested in design and cultural heritage. Findings revealed that tactile, personal objects enhance emotional connection. This insight guided the use of wood, embroidery, and beading to create a warm, intimate interaction with the design.
- Inspiration
- As younger generations drift from temple culture, preserving its history and faith becomes increasingly challenging. Drawing from the connection between "temples × buttons," we see buttons as symbols of bonding and connection, reflecting the emotional essence of faith. Through design, we create cultural products that blend seamlessly into daily life, making tradition more accessible and engaging for modern audiences.
- Project Duration
- The project started in July 2024 in Taiwan and was completed in April 2025 in New Taipei City.
- Operation Flow
- This design blends modern aesthetics with traditional culture, allowing users to engage with heritage in a contemporary way. The button set and booklet invite exploration of the deities' meanings while forming a personal connection. The wooden packaging opens smoothly, revealing the items and offering a tactile experience. This fusion of tradition and modern visuals sparks emotional connections, making it appealing to younger generations.
- Team Members
- Chih-Chiao Yu
Yu-Ting Hsu
Jie-Ling Chen
Tzu-Heng Tang - Image Credits
- Photographer:Tzu-Heng Tang
Illustrator:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen
Layout Designer:Tzu-Heng Tang
Content Creator:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen,Tzu-Heng Tang
Copy Editor:Yu-Ting Hsu
Theme Structure:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen,Tzu-Heng Tang
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