Designtide Tokyo 2024 ブランドアイデンティティ by There There - Kazune Watanabe

Designtide Tokyo 2024 ブランドアイデンティティ by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 A' Design Award 金賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

金グラフィック· 2026

Designtide Tokyo 2024 ブランドアイデンティティ

by There There - Kazune Watanabe

Client: Designtide Tokyo Committee

A' Design Award 金賞 Winner in グラフィック Category

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The Design

About Designtide Tokyo 2024 ブランドアイデンティティ

Designtide Tokyoは、プロダクトデザインおよび関連分野の新しいトレンドを探求し共有する、展示とマーケットで構成されるデザインイベントです。デザインを通じて、デジタルメディアを超えたエネルギーと感情の没入体験を生み出します。2005年から2012年まで開催され、東京発のデザイン文化を世界に発信してきました。毎年、約50組の招待およびセレクトされたデザイナーが、商業性よりも創造性を重視した作品を発表しました。2024年、Designtide Tokyoは新しいロゴと一新されたビジョンとともに復活しました。

The Recognition

About the A' Design Award 金賞

Designtide Tokyo 2024 ブランドアイデンティティは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Designtide Tokyo 2024 ブランドアイデンティティは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Designtide Tokyo 2024 ブランドアイデンティティは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Dimensions & Packaging: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Tags: Graphic, Tide, Tokyo, Design, Animation
Production Technology: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Design Challenge: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Research: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Inspiration: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Project Duration: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Operation Flow: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.