94Hilook コーポレートアイデンティティデザイン by Eason Liu and Elvis Ku

94Hilook コーポレートアイデンティティデザイン by Eason Liu and Elvis Ku is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銅グラフィック· 2026

94Hilook コーポレートアイデンティティデザイン

by Eason Liu and Elvis Ku

Client: DaDao International Brand Research & Design Institute

A' Design Award 銅賞 Winner in グラフィック Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 94Hilook コーポレートアイデンティティデザイン

94HiLookは、厳選食材のスーパーマーケット、焼肉レストラン、コーヒーバーを一体化したハイブリッド店舗のために構築されたコーポレートアイデンティティシステムである。ロゴは牛の角、魚の尾、そして数字の「94」を融合させ、山の幸と海の幸を厳選するという店舗のコンセプトを表現している。レッドとブラックを基調とするカラーパレットは日本の漆器から着想を得ており、ゴールド、ブルー、ライトグレーを補助色として用いている。デザインは東京・築地市場が受け継ぐ職人の精神を想起させる。モジュール式のレイアウト規則によって、サイン計画、パッケージ、店舗ファサード、ソーシャルメディアへとアイデンティティを一貫して展開している。

The Recognition

About the A' Design Award 銅賞

94Hilook コーポレートアイデンティティデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。94Hilook コーポレートアイデンティティデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。94Hilook コーポレートアイデンティティデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Dimensions & Packaging: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Tags: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Production Technology: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Design Challenge: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Research: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Inspiration: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Project Duration: The project finished in 2025 in Taiwan.
Operation Flow: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.