Orla 55 ブランドアイデンティティ by Jesmynny Morais is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.

銀広告· 2026

Orla 55 ブランドアイデンティティ

by Jesmynny Morais

Client: Dinamize Empreendimentos

A' Design Award 銀賞 Winner in 広告 Category

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Verified Award Winner

Verify Award Status for #176149

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Orla 55 ブランドアイデンティティ

Orla 55のブランドは、建築事務所との緊密な協働のもとで開発され、1950年代のブラジル・モダニズムから着想を得ています。ビジュアルアイデンティティには、洗練されたクリーンなライン、幾何学的なバランス、そして当時の時代性を想起させる繊細な要素が取り入れられ、建築物とその建築言語、そしてブランドそのものとの明快なつながりを生み出しています。この統合的なアプローチにより、プロジェクトの歴史性と現代的な特質の双方を映し出す、一貫性のある普遍的なデザインが実現されています。

The Recognition

About the A' Design Award 銀賞

Orla 55 ブランドアイデンティティは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Orla 55 ブランドアイデンティティは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Orla 55 ブランドアイデンティティは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
Dimensions & Packaging: Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
Tags: Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
Production Technology: The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
Design Challenge: The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
Research: The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
Inspiration: Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
Project Duration: The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
Operation Flow: Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
Image Credits: Vídeo: Jesmynny Morais