Huong Incense ブランドアイデンティティ、パッケージデザイン by Huy Nguyen Tran

銅広告 · 2026

Huong Incense ブランドアイデンティティ、パッケージデザイン

by Huy Nguyen Tran

A' Design Award 銅賞 2026 in 広告
CLIENT: Huong
Estimated Number of Design Views: 7,716
Verification code A31E1996E3 · Verify this award

View at A' Design Award Press Release

Colors

About Huong Incense ブランドアイデンティティ、パッケージデザイン

Huongは、現代的なベトナムの線香ブランドのためのブランディングおよびパッケージングプロジェクトである。このデザインは、祖先崇拝を若い世代に向けた穏やかな感覚的儀式として再解釈している。色彩は五行に基づき、パッケージの構造は六合と伝統的な三間造りの家屋から導き出されている。セットには六角形のマスターボックス、6つの内箱入り線香、2つの香立て、印刷物が含まれる。「Gap」と名付けられた関連ウェブサイトは同じビジュアルシステムを拡張し、訪問者が自らの影から形づくられる祖先のシルエットと対話できるようにしている。

About the A' Design Award 銅賞

Huong Incense ブランドアイデンティティ、パッケージデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Huong Incense ブランドアイデンティティ、パッケージデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Huong Incense ブランドアイデンティティ、パッケージデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Press Kit

Unique Properties: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimensions & Packaging: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Tags: Renovative, Original, Respect, Nostalgic, Mythical
Production Technology: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Design Challenge: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Research: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inspiration: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Project Duration: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Operation Flow: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.