Lubea Serif 書体見本展示 by Paul Robb is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銅グラフィック· 2026

Lubea Serif 書体見本展示

by Paul Robb

Client: S6 Foundry

A' Design Award 銅賞 Winner in グラフィック Category

9,175

Verified Award Winner

Verify Award Status for #179606

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lubea Serif 書体見本展示

「Lubea Serif Specimen Exhibition」は、書体見本を空間的かつエディトリアルな体験として提示するタイポグラフィ・インスタレーションである。連続する印刷面がミニマルな木製構造体を縫うように流れ、スケール、リズム、曲線の美しさを際立たせる。展示では、Lubea Serif書体が備える洗練されたコントラスト、表情豊かなイタリック、幅広いウェイト展開、そして高度なOpenType機能が示される。来場者は空間の中を移動しながら、展開していく印刷面とともにタイポグラフィを読み進めていく。本展は、書体を没入型のビジュアルコミュニケーションの形として提示するものである。

The Recognition

About the A' Design Award 銅賞

Lubea Serif 書体見本展示は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Lubea Serif 書体見本展示は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Lubea Serif 書体見本展示は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lubea Serif Specimen Exhibition is a typographic installation that translates a type specimen into a spatial, editorial experience. A continuous printed surface flows through a minimal wooden structure, emphasizing scale, rhythm, and curvature. The design showcases Lubea Serif’s refined contrast, expressive italics, wide weight range, and advanced OpenType features. By merging typography, object, and space, the exhibition elevates type from static display to immersive design communication.
Dimensions & Packaging: Lubea Serif is a digital type family composed of 9 upright weights and 9 true italics, plus a variable font version. The typeface supports over 200 Latin-based languages and includes extensive OpenType features such as ligatures, small caps, stylistic alternates, and proportional figures. It is optimized for print and screen use, supplied in OTF and variable font formats, and compliant with ISO/Unicode standards.
Tags: Typography, serif typeface, editorial design, visual identity, cultural communication, book design, exhibition design, readability, elegance, contemporary classics, expressive typography, design research, immersive typography, graphic design, typographic systems
Production Technology: Lubea Serif developed using Glyphs through an extensive digital type design workflow. The production process included precision vector drawing, optical size calibration, master interpolation, and systematic weight expansion across nine weights and corresponding italics. Advanced OpenType features, small caps, ligatures, and multilingual support were engineered through custom feature coding and iterative testing, ensuring typographic consistency, performance, and high-quality output across print and digital environments.
Design Challenge: The primary challenge was balancing historical serif conventions with contemporary visual demands. Internally, the project required respecting typographic heritage while avoiding nostalgia. Externally, it demanded technical precision across multiple weights, italics, and languages within modern digital constraints. Achieving consistency, optical balance, and expressive character across diverse uses required extensive testing, refinement, and reconciliation between tradition, technology, and current design expectations.
Research: Type of Research: practice-based typographic research. Research Objectives: to design a contemporary serif balancing elegance, readability, and versatility. Methodology: historical analysis combined with iterative digital drawing and testing. Data Collection and Tools Used: visual references, proofing texts, and Glyphs software. Participants or Experiments: designer-led testing across print and screen. Results: a flexible multi-weight serif family. Insights and Impacts: improved editorial clarity and expressive branding, supporting cultural, educational, and commercial design applications.
Inspiration: The design of Lubea Serif is inspired by the dialogue between classical book typography and contemporary visual culture. Its forms are informed by historical serif construction, refined through extensive typographic research, optical correction, and modern digital drawing techniques. The project seeks to balance elegance and functionality, creating a versatile typeface that conveys authority, warmth, and clarity across editorial, branding, and cultural applications.
Project Duration: The Lubea Serif typeface project commenced in January 2025 and concluded with its public presentation in December 2025. The typeface was exhibited for the first time as part of the Lubea Serif Specimen Exhibition in Perugia, marking the official launch of the project and its transition from research and development to public and professional dissemination.
Operation Flow: Lubea Serif is activated through use: designers apply it to text, and the type adapts naturally to different scales, contexts, and tones. In the exhibition, visitors interact by moving through the space, reading continuously as the typography unfolds. The design performs better by guiding the eye smoothly, maintaining clarity and elegance from large display settings to extended reading, creating an intuitive and engaging visual flow.
Team Members: Paul Henry Robb & Moira Baroloni
Image Credits: Paul Henry Robb & Moira Bartoloni