ABA Typographic Posters 広告キャンペーン by Paul Robb

ABA Typographic Posters 広告キャンペーン by Paul Robb is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銀グラフィック· 2026

ABA Typographic Posters 広告キャンペーン

by Paul Robb

Client: S6 Foundry

A' Design Award 銀賞 Winner in グラフィック Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About ABA Typographic Posters 広告キャンペーン

ABAタイポグラフィックポスターは、芸術大学のために制作された広告キャンペーンである。大判のタイポグラフィポスターを印刷し、都市の公共空間に掲出することで、大胆なレイアウトとカラーシステムが人々の目を引く。各ポスターは拡張現実（AR）コンテンツのマーカーとして機能し、鑑賞者はスマートフォンで印刷された画像をスキャンすることでコンテンツにアクセスできる。AR レイヤーは、アニメーションやインタラクティブな要素を加え、印刷されたメッセージをさらに広げていく。本キャンペーンは、芸術教育の魅力を入学希望者へ直接的かつ参加型の手法で伝えるものである。

The Recognition

About the A' Design Award 銀賞

ABA Typographic Posters 広告キャンペーンは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。ABA Typographic Posters 広告キャンペーンは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。ABA Typographic Posters 広告キャンペーンは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Dimensions & Packaging: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Tags: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Production Technology: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Design Challenge: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Research: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspiration: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Project Duration: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Operation Flow: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Team Members: Paul Robb, Moria Bartoloni, Tommaso Paganini
Image Credits: Paul Henry Robb