Zona ブランディングとパッケージング by Cansu Dagbagli Ferreira

Zona ブランディングとパッケージング by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.

銀広告· 2026

Zona ブランディングとパッケージング

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award 銀賞 Winner in 広告 Category

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Colors

The Design

About Zona ブランディングとパッケージング

Zonaは、地域の伝統と現代的な美学を融合させた、アンゴラ初のハードセルツァーであり、ウアンボの泉とオカバンゴ川にインスパイアされたブランドアイデンティティを特徴としています。デザインは、モノクロマティックなフルーツベースのパレットと幾何学的なアイコンを用いて注目を集める、現代的で大胆な美学を中心に据えています。カスタムロゴタイプには隠された水しぶきが取り入れられ、生命の本質と川の流れを象徴しています。鮮やかな色彩とクリーンな白を基調としたレイアウトを組み合わせることで、Zonaは若々しくデザイン志向の視点を通じてそのルーツを称える、新鮮で高揚感のあるビジュアル体験を提供します。

The Recognition

About the A' Design Award 銀賞

Zona ブランディングとパッケージングは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Zona ブランディングとパッケージングは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Zona ブランディングとパッケージングは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.