Zhanlu Tea 薬草茶のパッケージデザイン by Xi'an Academy of Fine Arts is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2026
Zhanlu Tea 薬草茶のパッケージデザイン
Client: Xi'an Academy of Fine Arts
A' Design Award 銅賞 Winner in グラフィック Category
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About Zhanlu Tea 薬草茶のパッケージデザイン
「湛露(Zhanlu)」は、黄帝陵のために制作された薬草茶のブランドおよびパッケージデザインである。コンセプトは中国古典詩に描かれる朝露のイメージから着想を得ており、清らかさとやさしい滋養を想起させる。配合は羅漢果、甘草、麦門冬、覆盆子、玉竹を組み合わせ、酸味と甘味が合わさることで体内に潤いを生むという伝統的な原理に従っている。各5gのティーバッグは防湿包装で密封されている。コート紙器のカートンにはオフセット印刷と箔押しを施し、漢代に着想を得たグラフィックを表現している。
The Recognition
About the A' Design Award 銅賞
Zhanlu Tea 薬草茶のパッケージデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Zhanlu Tea 薬草茶のパッケージデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Zhanlu Tea 薬草茶のパッケージデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhanlu is inspired by the idea of light nourishment and the purity of morning dew. Created for the Mausoleum of the Yellow Emperor, it blends monk fruit, licorice, ophiopogon, raspberry, and Solomons seal, following the traditional principle that sour and sweet together help generate moisture. Warm, gentle, and balanced, it offers visitors a moment of natural comfort and a quiet connection to ancient wisdom.
- Dimensions & Packaging
- Each bag contains 5 g of blended herbs, with 50 g per box. Individual sachets are sealed in moisture proof laminated film to ensure freshness and hygiene. Packaging includes a coated paperboard carton and a premium rigid gift box with specialty paper wrapping and inner tray. Suitable for hot water brewing, one sachet per cup. Store in a cool, dry place.
- Tags
- Light Nourishment, Herbal Tea, Moisturizing Formula, Brand Design
- Production Technology
- Zhanlu is made with selected herbs that are cleaned, low temperature dried, and finely cut to preserve aroma and quality. The blend is packed into 5 g food grade tea bags and sealed in moisture proof sachets. Cartons and rigid gift boxes use coated paperboard with offset printing and hot stamping to present refined Han inspired graphics.
- Design Challenge
- The challenge was translating traditional wellness philosophy into a contemporary product without losing cultural depth. Rooted in classical theory, the concept had to remain clear and appealing to modern users. The key was balancing herbal efficacy, taste, symbolism, and packaging in one refined and coherent design.
- Research
- This project explores how traditional Chinese wellness philosophy can be translated into contemporary cultural product design. Based on the principle that sour and sweet flavors generate moisture, the formula blends monk fruit, licorice, polygonatum, ophiopogon, and raspberry to support gentle hydration. Inspired by classical poetry and Han aesthetics, the packaging reinterprets traditional symbolism in a modern tea product, linking heritage, health, and mindful self care.
- Inspiration
- The inspiration for Zhanlu comes from the image of morning dew in ancient Chinese poetry, pure, quiet, and life giving. It draws from the sacred atmosphere of the Mausoleum of the Yellow Emperor, especially the ancient cypress trees that have endured for millennia. The concept of light nourishment and the traditional principle that sour and sweet create moisture shaped the formula, expressing harmony between nature, heritage, and gentle self care.
- Project Duration
- The project was completed on February 18, 2026. The client is based in the Yangtze River Delta region of China. Concept development, herbal formulation research, and packaging design were carried out in Xian, Shaanxi Province, China. The project integrates regional cultural resources with contemporary design practice, bridging eastern market demand and northwestern cultural heritage context.
- Operation Flow
- Open the outer carton or gift box and remove one individually sealed sachet. Tear open the moisture proof wrapper and place one 5 g tea bag into a cup. Add approximately 250 to 300 ml of hot water and steep for 3 to 5 minutes. The tea gradually releases a gentle sweetness and light herbal aroma.
After touring the mausoleum, visitors hold the warm cup, pause, and sip slowly. The interaction is simple and intuitive, open, brew, inhale, taste, creating a quiet ritual that connects body, breath, and cultural memory in a brief moment of nourishment. - Patents
- Copyrights belong to Ma Lan, Xi'an Academy of Fine Arts, 2026.
Packaging structure design patent pending. Patent Holder: Xi’an Academy of Fine Arts. 2026. China.
Visual system and illustration artworks are protected under applicable copyright laws. - Team Members
- Lan Ma
Guangyi Tang
Yinghua Wang
Lianfa Xu
Wanhui Huang
Zhifei Fu
Shunfeng Zhang
Jinyuan Zhang - Image Credits
- Image #1: Designers Ma Lan and Tang Guangyi (Product Designer / Visual Designer), Zhanlu Sweet and Moisturizing Tea Main Packaging, 2026.
Image #2: Designers Wang Yinghua, Jinyuan Zhang, Shunfeng Zhang and Huang Wanhui (Illustrator / Graphic Designer), Botanical and Han Inspired Illustration Series, 2026.
Image #3: Designers Xu Lianfa and Tang Guangyi (Packaging Engineer / Visual Designer), Light Luxury Gift Box Structure and Visual System, 2026.
Image #4: Designers Ma Lan, Wang Yinghua and Huang Wanhui (Product Designer / Illustrator / Graphic Designer), Ingredient Visualization and Cultural Motif Development, 2026.
Image #5: Designers Ma Lan, Tang Guangyi, Xu Lianfa and Zhifei Fu (Product Designer / Visual Designer / Packaging Engineer / Design Coordination), Integrated Packaging and Structural Realization, 2026.
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