Elogio de la Sombra de Buenos Aires 展示デザイン、ビジュアルアイデンティティ by Acorde & Co. is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in 文化遺産・文化産業デザイン Competition Category.
銅文化遺産· 2026
Elogio de la Sombra de Buenos Aires 展示デザイン、ビジュアルアイデンティティ
by Acorde & Co.
Client: Acorde & Co.
A' Design Award 銅賞 Winner in 文化遺産 Category
Verified Award Winner
Verify Award Status for #182560The Design
About Elogio de la Sombra de Buenos Aires 展示デザイン、ビジュアルアイデンティティ
『ブエノスアイレスの陰影礼讃(Elogio de la Sombra de Buenos Aires)』は、ボルヘス文化センターのために制作されたサイトスペシフィックな展示およびビジュアルアイデンティティである。本展は、ホルヘ・ルイス・ボルヘスの詩に着想を得て、ブエノスアイレス中心街の日常生活を描いた12の микроミニチュア場面を提示する。切り絵は微細な穿孔を施した円筒形のカプセル内に配置され、внутри照らされることで影を投影する。インスタレーションは5つのショーウィンドウを占める。館の資料保管庫に残る書体・カリグラフィの記号をデジタル化し、タイトル、キャプション、印刷物に用いた。ウィンドウ上のコードを通じて、インタラクティブなマイクロサイトにアクセスできる。
The Recognition
About the A' Design Award 銅賞
Elogio de la Sombra de Buenos Aires 展示デザイン、ビジュアルアイデンティティは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Elogio de la Sombra de Buenos Aires 展示デザイン、ビジュアルアイデンティティは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Elogio de la Sombra de Buenos Aires 展示デザイン、ビジュアルアイデンティティは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
- Dimensions & Packaging
- 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.
2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.
b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows. - Tags
- Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
- Production Technology
- These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.
The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition. - Design Challenge
- The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
- Research
- In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.
The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.
Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas. - Inspiration
- The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
- Project Duration
- The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
- Operation Flow
- The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key. - Patents
- Copyrights belong to Acorde & Co., 2026
- Team Members
- Acorde & Co.
- Image Credits
- Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.
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