Jojo 人工知能コンパニオントイ by Jingdong Own - Brand Design Team is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀賞 in 玩具・ゲーム・ホビー製品デザイン Competition Category.

銀玩具· 2026

Jojo 人工知能コンパニオントイ

by Jingdong Own - Brand Design Team

A' Design Award 銀賞 Winner in 玩具 Category

20,028

Verified Award Winner

Verify Award Status for #182673

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jojo 人工知能コンパニオントイ

Jojoは子どものための人工知能コンパニオントイです。やわらかなボディにはリサイクルされたぬいぐるみ素材を使用しています。音声システムにより複数の言語での会話に対応します。記憶機能を備え、時間の経過とともにJojoは独自の個性を育んでいきます。小型ディスプレイには、アニメーションで動く目によって感情の状態が表示されます。電子部品の周囲をシリコーン層で覆うことで、握り心地のやわらかさを保ち、その層に設けた開口部によってマイクとスピーカーが明瞭に機能します。Jojoのサイズは10.5×9.5×10.5センチメートル、重量は159グラムで、身に着けられるアクセサリーとして持ち歩くこともできます。

The Recognition

About the A' Design Award 銀賞

Jojo 人工知能コンパニオントイは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Jojo 人工知能コンパニオントイは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Jojo 人工知能コンパニオントイは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JOJO is an AI Electronic Pet centered on emotional bonding. The product is crafted from recycled plush toy materials and is powered by the Joyinside AI system, supporting multilingual conversations. Its advanced AI memory core enables it to develop a unique personality.A clear display vividly expresses emotional states through animated eyes.Compact in size, it can be carried as a wearable accessory. JOJO delivers long-term developmental companionship, bringing warmth and humanity to technology.
Dimensions & Packaging: 10.5×9.5×10.5cm 159g
Tags: AI,Electronic Pet ,Plush Toy
Production Technology: Powered by the Joyinside AI Intelligent Engine, it serves as an intelligent children’s toy integratingstory companionship, interactive learning and emotional competency enlightenment, made fromrecycled plush toy materials.
Design Challenge: For AI companion plush toys, balancing soft touch and electronic hardware integration is key. Electronic modules (microphones, speakers, main control movements) take up internal space; improper structure can make the interior hard, affecting hugging comfort, while overly thick filling may block modules and hinder voice interaction.
A soft silicone interlayer is added to the movement structure as a buffer, reducing hardware-induced hard touch and enhancing hugging experience. Acoustic openings in the silicone layer ensure normal audio reception and emission of microphones and speakers.
Additionally, a long-pile plush outer layer, similar to a professional microphone dead cat, disperses air flow, reduces noise and interference, stabilizes voice reception, and improves interaction experience.
Research: Studies have shown that comfort objects can effectively help children transition from dependence on their mothers to independence, alleviate separation anxiety and provide psychological security. More than 60% of children form emotional attachments to transitional objects such as plush toys, which can ease separation anxiety and offer emotional security. With the development of AI, emotionally interactive companion robots can be new emotional partners for children. Via natural language interaction, emotional feedback and long-term memory, they provide continuous emotional support and interaction, enabling JOJO to redefine children’s companionship in the digital age.
Inspiration: This project integrates the brand’s iconic red-dot logo concept with the story of Rudolph the Red-Nosed Reindeer. It draws inspiration from the metaphor of emotional guidance within the story—small yet steadfast, gentle yet powerful, capable of offering comfort and reassurance in moments of loneliness. The design transforms AI from a purely functional tool into an emotionally perceptible presence.
Project Duration: Started in Beijing and Shanghai in China 2026
Operation Flow: Pair via APP Bluetooth, enter the WiFi/personal hotspot to connect to the Internet. After connection, wake it up by voice saying Hello JOJO, then you can have a dialogue.
Team Members: JingDong Own-Brand Design Team