Lavazza Elogy Barista コーヒーマシン by Florian Seidl

Lavazza Elogy Barista コーヒーマシン by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award 金賞 in 家庭用電化製品デザイン Competition Category.

金家庭用電化製品· 2026

Lavazza Elogy Barista コーヒーマシン

by Florian Seidl

Client: Lavazza

A' Design Award 金賞 Winner in 家庭用電化製品 Category

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Colors

The Design

About Lavazza Elogy Barista コーヒーマシン

Elogy Baristaは、エスプレッソからカプチーノ、ラテ、ホットチョコレートまで、イタリアのコーヒー文化を家庭で楽しめるよう設計されたマルチビバレッジシステムです。このデザインは、このセグメントにおけるLavazzaの確立されたフォルムランゲージを基盤とし、表面処理やディテール、仕上げにおいてイタリアらしさを明確に保ちながら、やや真剣でプロフェッショナルな性格を備えています。個性にあふれたモダンなデザインで、イタリアのコーヒー文化をすべての家庭にもたらします。

The Recognition

About the A' Design Award 金賞

Lavazza Elogy Barista コーヒーマシンは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Lavazza Elogy Barista コーヒーマシンは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Lavazza Elogy Barista コーヒーマシンは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of recipes available at the touch of a finger is an important feature in the single serve market. All these preparations are possible thanks to a unique brewing technology and patented milk frothing system. With True Capp, it is also possible to prepare a cappuccino or latte macchiato directly in the ceramic cup. Another important aspect is the possibility to brew two coffees simultaneously with the special spout. Elogy Barista offers authentic Italian coffee culture.
Dimensions & Packaging: Dimensions: 163mm / 315mm / 422mm
Weight: 5,4kg
Power 1500W, Voltage 220-240, Frequency 50-60 Hz
Removable parts are dishwasher safe
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface, reconditioning, recycled plastic
Production Technology: main shell, cup rest: injection moulded plastic (ABS)
water tank: injection moulded plastic (SAN)
grid: stainless steel
UI: touch, IMD
feet: silicone rubber
Design Challenge: Elogy Barista is replacing a successful product with a new and dynamic design and a tight development process. New features and special attention to environmental impact and energy consumption were important. Repairability and the possibility of regenerating the product were also very important aspects.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The design builds on Lavazza's established form language and provides a vision for the future. Designed with love in Italy Elogy Barista celebrates its Mediterranean identity with attention to detail, colour and finishes. All of which were carefully chosen to reflect the professional soul of the appliance. Surfaces and volumes are precisely controlled with a strong and stable main body. The wrap around shell is characterised by dynamic lines and Lavazza logos on the sides.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow: The machine is easy to use and comes with a patented milk frothing system and a dedicated milk jug. The cup rest has a stainless steel grid and can be adjusted easily, placing small cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The water tank is easily accessible and is treated as a separate, transparent volume. The touch sensitive user interface guarantees a smooth user experience.
Patents: design patent/registered design
patented milk frothing system
Image Credits: Lavazza