Fattoria il Gambero - Winery ビジュアルアイデンティティは by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
鉄グラフィック· 2017
Fattoria il Gambero - Winery ビジュアルアイデンティティは
Client: Ferrariodesign
A' Design Award 鉄賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery ビジュアルアイデンティティは
ファットリア イル ガンベロは、1880 年に遡る自社の歴史を強化するために、ダイナミックで現代的なアプローチで市場に参入しました。これが、様式化された「G」の商標の理由です。コルク栓抜きでボトルの栓を抜く感覚を表現し、会社に続く道路に似ています。サンセリフ フォントは、このやや抽象的なシンボルに実体を加え、その古代の過去を現在と容赦なく結びつけます。色はイメージ全体に革新的なタッチを与えますが、パンフレットのエンボス紙などには過去の特定の特徴が保存されています。
The Recognition
About the A' Design Award 鉄賞
Fattoria il Gambero - Winery ビジュアルアイデンティティはは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Fattoria il Gambero - Winery ビジュアルアイデンティティはは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Fattoria il Gambero - Winery ビジュアルアイデンティティはは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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