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Tick Tock Turtle 子供用目覚まし時計 by Daniel Lau

Tick Tock Turtle 子供用目覚まし時計 by Daniel Lau is a highly esteemed winner of the very prestigious 2019 A' Design Award 鉄賞 in ベビー・キッズ・子供用品デザイン Competition Category.


鉄ベビー用品· 2019

Tick Tock Turtle 子供用目覚まし時計

by Daniel Lau

Client: emagine A

A' Design Award 鉄賞 Winner in ベビー用品 Category

14,241

Verified Award Winner

Verify Award Status for #68762

Colors

The Design

About Tick Tock Turtle 子供用目覚まし時計

ティックトックタートルは、あらゆる年齢の子供向けにデザインされています。甲羅に配置された発光ドットを見ることで、子供たちは時間の経過を容易に理解でき、このドットは徐々に明るくなる日の出風の起床ライトとしても機能します。アラームが作動すると、まるで亀の甲羅の甲板のように、ライトが表面全体を照らします。甲羅は子供が赤いナイトライトを点灯させるためのボタンとしても機能し、親用の設定ボタンは取り外し可能な甲羅の下に収納されています。亀の下半分は柔らかい食品グレードのシリコン製で、夜間ベッドにしっかりと固定されます。

The Recognition

About the A' Design Award 鉄賞

Tick Tock Turtle 子供用目覚まし時計は、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Tick Tock Turtle 子供用目覚まし時計は、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Tick Tock Turtle 子供用目覚まし時計は、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Tick Tock Turtle is a fully modular design that can be outfitted with various child friendly outer appearances. The patent pending inner design allows an array of parental settings buttons to be hidden away from view inside its shell which also a button for kids. When the sunrise lights are activated, the plates of the shell illuminate one by one slowly getting brighter form a fully lit shell.
Dimensions & Packaging
200 mm x 200 mm x 76 mm
0.47 kg
Tags
Kids clock, sleep trainer, learn time, sleep aid, light alarm, sleep cycle alarm, portable alarm, activity timer
Production Technology
A significant amount of time was spent prototyping to account for the optics of the shell light effect. Varying shapes of the lenses needed to be adjusted to produce a rounded circle on the shell when lit up. Different finishes on the lenses and translucency on the shell were experimented with to reach the desired illuminated soft dot effect.
Design Challenge
Based on user survey, it was unanimous that a two tone design was the favored as opposed to a single tone design. The most difficult challenge of this design was ensuring the two tone silicone outer housing was reproducible in a production environment at a cost that would support retail of the product. After multiple trials, it was found that double injection of plastic to produce a two tone silicone product could not meet the product target costs and quality requirements. The final product uses a single tone color injection mold with a silicone paint spray overlay to produce the desired design.
Research
The design of the clock originated based on market survey and patent research where the goal was to implement all of the key health and learning features of existing clocks in a new kids friendly design. Market surveys were done based on online retail analysis tools and patent research was outsourced prior to design. The design was further validated by going through a successful crowdfunding campaign.
Inspiration
The inspiration behind the design was it had to be beautiful yet functional. The shape and pattern of the clock naturally led to a turtle as a child friendly design. The design was created with the thought that the display and the clock numbers needed to be large enough for children to easily see while keeping all parental buttons completely hidden away. Considerations were made that physical buttons must be included for ease of use as opposed to a wireless approach.
Project Duration
The project started in April 2017 and was finished in May 2018
Operation Flow
Tick Tock Turtle was designed to be the all-in-one sleep companion. With a wide range of functions, its key features include wake up lights and sleep cycle detection, both of which require the clock to be placed on the mattress next a sleeping child. The silicone material allows the unit to securely stick to the mattress even through child movement on the bed. Settings are made by parents in a hidden layer under the shell. Throughout the night the child can press the shell as a button to activate the night light function of the clock. This also shows the progression of time throughout the night.
Patents
Patent Pending. 29616289. Daniel Lau. 2017. USA
Patent Pending. 29616301. Daniel Lau. 2017. USA
Patented. ZL 2017304632325. Daniel Jiarmin Lau. 2018. China
Patented. ZL 2017304621458. Daniel Jiarmin Lau. 2018. China
Team Members
Daniel Lau, Sabrina Chen, Allen Wang, Jax Liao, Tilin Li, William Liu, Kelly Chow, Archo Yeh
Image Credits
Image Credits: Duncan Longden Photography

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