EXP Brasil Brand ブランドデザイン by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銀グラフィック· 2020
EXP Brasil Brand ブランドデザイン
Client: EXP Brasil
A' Design Award 銀賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #87730The Design
About EXP Brasil Brand ブランドデザイン
EXP Brasilブランドのデザインは、企業の統一とパートナーシップの原則に基づいています。オフィスライフのように、プロジェクトでテクノロジーとデザインの混合を流用する。タイポグラフィの要素は、この会社の結合と強みを表しています。文字Xのデザインは堅牢で統合されていますが、非常に軽量で技術的です。ブランドは、人々とデザインを結びつけるポジティブとネガティブの両方のスペースで、テクノロジー、軽量で堅牢、プロフェッショナルでパーソナルな、シンプルで個性的で集合的なスタジオライフを表現しています。
The Recognition
About the A' Design Award 銀賞
EXP Brasil Brand ブランドデザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。EXP Brasil Brand ブランドデザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。EXP Brasil Brand ブランドデザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.
In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint. - Dimensions & Packaging
- The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
- Tags
- Architecture, brand, logotype, engineering, contruction, design
- Production Technology
- Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing. - Design Challenge
- The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
- Research
- Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
- Inspiration
- The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position. - Project Duration
- The project started February 2018 and ended in January 2019
- Operation Flow
- The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
- Team Members
- Mateus Matos Montenegro
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