GravitATE 食器 by Yueyue Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in ベイクウェア・テーブルウェア・ドリンクウェア・クックウェアデザイン Competition Category.

銅キッチン用品· 2020

GravitATE 食器

by Yueyue Zhang

Client: Yueyue Zhang

A' Design Award 銅賞 Winner in キッチン用品 Category

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Verified Award Winner

Verify Award Status for #89275

View at A' Design Award Press Release Award Badge

Colors

The Design

About GravitATE 食器

ユーザーが相互作用を共有し、ゆっくりと食べることを勧め、奨励する食器セット。 GravitATEには、3つの個人用食器と3つのサービスボウルが含まれています。動きや対人関係の可能性があります。フォームは、ユーザーにこれらの対話を直感的に共有するように招待し、奨励します。その結果、ユーザーは時間をかけ、会話を共有し、従来の食器よりもゆっくりと食べ物を味わうことができます。これは、すべての人に前向きな食事体験を提供します。

The Recognition

About the A' Design Award 銅賞

GravitATE 食器は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。GravitATE 食器は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。GravitATE 食器は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A tableware set that invites and encourages users to share interactions and eat slowly. GravitATE contains three personal dinnerware items and three service bowls. It has the potential for movement and interpersonal interaction. The form invites and encourages users to share these interactions intuitively. The result is that users take their time, sharing conversation and savoring food slower than with traditional tableware. This provides a positive dining experience for all.
Dimensions & Packaging: Service bowl No.1 (polyhedron): Width 185mm x Depth 185mm x Height 120mm
Service bowl No.2 (Main image): Width 245mm x Depth 165mm x Height 70mm
Service bowl No.3 (Image #1): Width 175mm x Depth 175mm x Height 120mm
Personal tableware (Bottom): Width 175mm x Depth 175mm x Height 50mm
Personal tableware (Middle): Width 160mm x Depth 160mm x Height 55mm
Personal tableware (Top): Width 115mm x Depth 115mm x Height 58mm
Tags: Tableware, Dining experience, Interaction, Slow eating, Sharing
Production Technology: 3D-scanning and 3D-printing are two key digital tools to support my design. It is a circular design process:
1. Pick a direction(idea 1.0)
2. Build a quick mock-up using clay or foam
3. Scan the model
4. Digital modeling based on the scan result
5. 3D-printing prototype
6. User testing
7. Rebuild a new idea 2.0 or improve an existing idea1.1
Design Challenge: Through the user testing of the previous concepts, I found that the concepts with the potential for movement are more inviting. However, how to combine the design of tableware is a big challenge: Does the product help users to eat slowly? Does it invite the user to interact with it? Does it contain food well? Does It create an interesting experience? Does it suit for dining environment?
Research: This design originated from a recent dining phenomenon, which people are ignoring their dining experience but more focused on their phones, and finish the meal faster and faster. Firstly, literature research, observation, and interviews with the target users were conducted. I found that more interactions and slow eating can improve dining experiences. Then, the market research of restaurants helped me to sum up the factors that influence user behavior and experiences.
Inspiration: Eating with others and eating slowly can create a positive dining experience. Nowadays, people are getting busy with their work, which makes it harder for them to eat together and also, they are unwilling to spend much time eating.
Project Duration: The project started in August 2018 and finished in April 2019 in Rochester, NY.
Operation Flow: According to the different forms of GravitATE, each service bowl produces different ways of movement, so that people can share food in different ways. For example, (Main image) although a person can take food from it independently, the shaking movement can remind other people to provide support. Two of the personal bowls can produce a small amount of sway, and they have been verified by user testing to allow the user to be more focused while eating and to a certain extent avoiding fast eating.