Empty カードケースは by Song Liu and Lei Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in 画材・文房具デザイン Competition Category.

鉄画材· 2020

Empty カードケースは

by Song Liu and Lei Wang

Client: Rongqi

A' Design Award 鉄賞 Winner in 画材 Category

23,009

Verified Award Winner

Verify Award Status for #89764

View at A' Design Award Press Release Award Badge

Colors

The Design

About Empty カードケースは

名刺ケースのデザインは、商品名カードの核となる部分を表現するため、ネガ型を採用しています。人は両手の親指を使って名刺を簡単に押し出し、反対側に渡すことができます。パラメトリックデザインを採用し、メインサーフェスを公平に作成します。名刺のサイズは、アジア、ヨーロッパ、アメリカの標準名刺に適合します。

The Recognition

About the A' Design Award 鉄賞

Empty カードケースはは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Empty カードケースはは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Empty カードケースはは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the name card case creates a negative shape in order to show the core of the product-name card; People can easily push the name card out and pass it to the other side by using double thumbs in manner;Parametric design is used to create the main surface fairly.The size of the name card meets the Asia, Europe, American standard name card.
Dimensions & Packaging: Width 50 mm× Depth 15× Height 120 for physical products.
Weight 0.031kg.
Tags: empty, card case, parametric design
Production Technology: This product is manufactured by die-casting molding using the aviation alloy material , and CNC precision milling processing molding. The surface is processed through sandblasting, oxidation.
Design Challenge: In this project development, it was a big challenge to popularize parametric tools to the design team. Persuading the design team to use a new tool can feel like a drag on the overall project. But after learning about the new tools and the new ways of working mode brought by the new tools, we got the support of the whole team.
Research: In the design of this product, we studied the application of parametric design in the product. We used grasshopper, a plug-in of Rhino software as our main tool. The introduction of parametric design improves the efficiency of communication between designers and increases the speed of design iteration.In the design of "empty" business card case, the main surface of the product adopts parametric diamond-shaped stereogram, which decreases from the edge to the middle. Firstly, its unique mathematical beauty enhances the visual recognition of products. Secondly, the gradual change decoration pattern with rhythmic sense makes people can't help touching it, which increases the tactile experience of the product. The three-dimensional decoration pattern has directivity, which provides the basic functional coordinates for the product.
Inspiration: The design of the name card box breaks the feeling of mediocrity and cheap, let the ordinary things have a decent body. In the Internet Ages, using a name transfer ceremony and boundary information than the online social app, also have better information integrity. While the name card box have the DNA of internet which put the information in the first place. The design of this pen display the industrial beauty.
Project Duration: The project started in March 2017 in Beijing and finished in September 2018 in Beijing.
Operation Flow: One side of the top of the business card box is the movable shaft, which can be opened by the user to put their business card into. The other side is a fixed part with the same shape. User can easily push the name card out and pass it to the other side by using double thumbs in manner.
Team Members: Song Liu.
Lei Wang.