The Passion of the Card Leadlight Series セルフプロモーション by Rebecca Burt

The Passion of the Card Leadlight Series セルフプロモーション by Rebecca Burt is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銅グラフィック· 2020

The Passion of the Card Leadlight Series セルフプロモーション

by Rebecca Burt

Client: Flexicon

A' Design Award 銅賞 Winner in グラフィック Category

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Verified Award Winner

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Colors

The Design

About The Passion of the Card Leadlight Series セルフプロモーション

ステンドグラスの窓は、太陽の光に照らされたときに美しく、このデザインと印刷プロセスを紹介するユニークな方法でもあります。これらの名刺は事実上手作りです。透明なプラスチック素材にシルクスクリーンを印刷し、一度に1色ずつ乾燥させます。クリアな領域は、ストックのデザインの可能性を最大限に引き出すカラーとして扱われます。真珠光沢のあるシールとUVオーバーグロスがプロセスを完成させ、洗練された効果を生み出します。カードを窓にかざすと、デザインが本当に生き生きとします。

The Recognition

About the A' Design Award 銅賞

The Passion of the Card Leadlight Series セルフプロモーションは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。The Passion of the Card Leadlight Series セルフプロモーションは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。The Passion of the Card Leadlight Series セルフプロモーションは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimensions & Packaging: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Tags: Brand Identity, Business Card, Screenprinting, Graphic Design
Production Technology: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Design Challenge: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Research: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspiration: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Project Duration: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Operation Flow: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Team Members: Evan Reiman.
Image Credits: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography