Unto Communication Tool コーポレートアイデンティティ by Unto

Unto Communication Tool コーポレートアイデンティティ by Unto is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

鉄グラフィック· 2020

Unto Communication Tool コーポレートアイデンティティ

by Unto

Client: Unto

A' Design Award 鉄賞 Winner in グラフィック Category

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Verified Award Winner

Verify Award Status for #92669

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unto Communication Tool コーポレートアイデンティティ

Unto Communication Toolは、共有できる名刺を中心に構築されたコーポレートアイデンティティシステムです。名刺のサイズは9×5.4センチメートルで、同じ連絡先情報が2回記載されており、一方のブロックは他方の上に上下逆さまに印刷されています。ダイカットによるミシン目が2つのブロックを分けているため、名刺を半分に切り離すことができます。持ち主は一方を手元に残し、もう一方を相手に渡すことで、1枚の名刺が2人目の相手にも届きます。このアイデンティティには、新聞用紙のフライヤーや、梱包に用いる印刷を施した気泡緩衝材も含まれています。

The Recognition

About the A' Design Award 鉄賞

Unto Communication Tool コーポレートアイデンティティは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Unto Communication Tool コーポレートアイデンティティは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Unto Communication Tool コーポレートアイデンティティは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensions & Packaging: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tags: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Production Technology: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Design Challenge: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Research: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspiration: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Project Duration: The project started in July till September 2019, in Taipei.
Operation Flow: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Team Members: Ming Hsi Chou
Ching Yi Angela Chang
Image Credits: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.