Terark ビジュアルアイデンティティデザイン by Tong Wen is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

鉄グラフィック· 2020

Terark ビジュアルアイデンティティデザイン

by Tong Wen

Client: Tong Wen

A' Design Award 鉄賞 Winner in グラフィック Category

10,547

Verified Award Winner

Verify Award Status for #93931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Terark ビジュアルアイデンティティデザイン

Terarkは、ビッグデータ処理サービスを提供するテクノロジー企業のために制作されたビジュアルアイデンティティである。デザインは、複数のグラデーションカラーを組み合わせたドットマトリクスを基調としている。滑らかにつながるドットが、社名の頭文字である「T」を形づくる。複数のグラデーションシェーダーを用意することで、多様な用途に適応できるアイデンティティとなっている。さらに、印刷物やその他の制作物に使用するためのカスタムフォントとドットパターンも提供された。このアイデンティティは、ブローシャー、年鑑、名刺、ウォーターボトルなどに展開されている。

The Recognition

About the A' Design Award 鉄賞

Terark ビジュアルアイデンティティデザインは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Terark ビジュアルアイデンティティデザインは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Terark ビジュアルアイデンティティデザインは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions & Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Production Technology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Research: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Duration: This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.