Blessing Gifts 祝福の紅包（お年玉袋） by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
鉄グラフィック· 2020
Blessing Gifts 祝福の紅包（お年玉袋）
by Weiquan Long
Client: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP
A' Design Award 鉄賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #93981The Design
About Blessing Gifts 祝福の紅包（お年玉袋）
「Blessing Gifts」は、中国の申年に合わせて制作された紅包（お年玉袋）のデザインである。封筒は緑色の紙を用い、寸法は85×165ミリメートル。イラストには、中国・広東省の環境教育ブランドのキャラクターである「歩く雲」が顔を形づくったサルが描かれている。デザイン名は「とても良い」を意味する広東語の表現に由来する。スローガンとイラストは、新年の挨拶と環境保護への呼びかけを組み合わせている。この封筒は企業および個人に無償で配布された。
The Recognition
About the A' Design Award 鉄賞
Blessing Gifts 祝福の紅包（お年玉袋）は、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Blessing Gifts 祝福の紅包（お年玉袋）は、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Blessing Gifts 祝福の紅包（お年玉袋）は、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
- Dimensions & Packaging
- DIMENSION:85mmX1mmX165mm
- Tags
- Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
- Production Technology
- Green paper
- Design Challenge
- Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
- Research
- Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
- Inspiration
- New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
- Project Duration
- January 2016 guangzhou, China
- Operation Flow
- The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
- Team Members
- Weiquan Long/Yan Li
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