The Japanese Forest 写真 by Masaru Eguchi is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in 写真・フォトマニピュレーションデザイン Competition Category.

銀写真· 2020

The Japanese Forest 写真

by Masaru Eguchi

Client: Sunpono

A' Design Award 銀賞 Winner in 写真 Category

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Colors

The Design

About The Japanese Forest 写真

日本の宗教の始まりのひとつに「八百万の神」がある。これは、自然のものには神が宿っているという信仰であり、欧米では「アニミズム」のひとつや、「Shinto」として紹介されている。アニミズムとは、人間以外の生物や静物（鉱物や人工物など）や目に見えないものにも意思があるという信仰だ。撮影は、これと似ている。目に映る対象物を選び、カメラのレンズを通して撮影する。敢えて被写体を選ぶ基準を言わなければならないのなら、目に見えない意思を撮っている。被写体の中に意思を感じるものを私は撮影している。木々や鉱物、枯れ草は生命の意思を感じるし、たとえ、ダムのような人工物でも、長く自然の中に放置されていると、生物の意思を感じるようになる。手つかずの自然を私たちが見るように、未来の人たちは現在の景色を見るのだ。

The Recognition

About the A' Design Award 銀賞

The Japanese Forest 写真は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。The Japanese Forest 写真は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。The Japanese Forest 写真は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "The Japanese Forest" is taken from a Japanese religious perspective.
In addition, the more it explores the unique perspectives of Japan, the more universal and true nature appears.
The nature in this work is the scenery seen by ancient people, modern people, and future people.
Dimensions & Packaging: The camera used in "The Japanese Forest" is NIKON Df. Retouch uses Adobe CC.
Tags: Japan, Photo, Nature, Mountain, Forest, Tree, Green, Landscape, Sustainable, Ecology
Production Technology: The technology required for "The Japanese Forest" is digital retouching. Digital retouching has made it possible to achieve both nostalgia and newness. With this work, He was able to create colors that could not be achieved with film.
Design Challenge: The difficulty with this project is that forests are decreasing in Japan. Japanese forests were destroyed by economic growth in the 1960s. Replanted with fast-growing trees, Japanese forests have become similar.
Research: Type of study: animism, eight million gods. Research purpose: To preserve the existing landscape in the future. Methodology: photography. Tools: Japanese classic books. Influence of design: The more unique the country landscape, the more universal the beauty.
Inspiration: One of the beginnings of Japanese religion is the "Yaoyorozu-no-kami". "Yaoyorozu-no-kami" is the belief that there is a god in all things in nature, and it is introduced in foreign countries as "Animism" or "Shinto". Shooting is similar to "Animism". Trees, minerals, and dead grass feel the will of life, and even if an artifact like a dam is left in nature for a long time, it will feel the will of life. Just as we see untouched nature, the future people see the current scenery.
Project Duration: The project was created between 2013 and 2015. And it was released on eguchimasaru.com.
Operation Flow: This work reminds the user of the view of nature stored in the gene. This work suggest a discussion about what is needed for the future art. This is the role of the work.
Patents: Copyright: Masaru Eguchi
Image Credits: Image #1: Photographer Masaru Eguchi, The Japanese Forest, 2013-2020. Image #2: Photographer Masaru Eguchi, The Japanese Forest, 2013-2020. Image #3: Photographer Masaru Eguchi, The Japanese Forest, 2013-2020. Image #4: Photographer Masaru Eguchi, The Japanese Forest, 2013-2020. Image #5: Photographer Masaru Eguchi, The Japanese Forest, 2013-2020.