Hazuto カッティングとサービングボード by Tom Chan and Melanie Man is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in ベイクウェア・テーブルウェア・ドリンクウェア・クックウェアデザイン Competition Category.
銅キッチン用品· 2020
Hazuto カッティングとサービングボード
Client: Hazuto
A' Design Award 銅賞 Winner in キッチン用品 Category
Verified Award Winner
Verify Award Status for #96521The Design
About Hazuto カッティングとサービングボード
Hazutoは、ユビキタスキッチンボードスペースの新鮮な美意識です。起毛金属の縁がボードを拘束し、反り、裂け、ノック、ドロップからボードを保護します。金属と木材の組み合わせは、新しい新しい触覚体験です。木の温もりは、厳格なステンレス鋼のフレームと対照的です。ネジは、工業的な感性を完成させるために特徴的に配置されています。負のコーナースペースは便利なフックを形成します。不必要な注意散漫や追加がなければ、特異な形状が保持されます。その結果、人間工学的であると同時に人目を引く効率的でクリーンなツートンフォームが実現します。
The Recognition
About the A' Design Award 銅賞
Hazuto カッティングとサービングボードは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Hazuto カッティングとサービングボードは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Hazuto カッティングとサービングボードは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wood boards with metal elements or handles are not new. But fit a one-piece steel rim around it, create a corner nook, and you have an on-trend package that works as well as it looks. The aesthetic differentiators here are efficiency and form. No separate handle to disrupt the singular rectangular flow. Functionally, the rim prolongs warping. Knocks and drops are insulated. The austere stainless steel rim contrasts with the warm wood. The screws are characteristically placed to complete an industrial sensibility, communicating sturdiness. This two-tone form is clean and eye catching.
- Dimensions & Packaging
- 230 x 14 x 325 mm
Width mm x Depth mm x Height mm - Tags
- kitchen, cutting, serving, board, wood, hazuto
- Production Technology
- Black Walnut is selected for the wood type, due to its perfectly moderate hardness (Janka index 1010) that doesn't dull knives nor easily dent. A rich dark colour elevates the board beyond your everyday bamboo board. Edges are carefully rounded for durability and handling comfort. Food-grade 304 stainless steel is used for the rims and screws, to be long lasting and corrosion resistant. The rim has been brushed and polished multiple times, achieving a brushed effect that renders any welds miraculously invisible.
- Design Challenge
- The concept simplicity and execution are the most challenging parts.
It was not easy to fit the metal rim to be in full contact with the board, especially the corners. Our benchmark was always to have the rim in one continuous piece, as a demonstration of workmanship. We spent a long time testing options to ensure welding spot is invisible. Of many, only one metalworking supplier achieved our satisfaction.
The market variety is a benefit (for research) and a difficulty (to be original). To excite users in an over-saturated category is hard, but our design was readily accepted by our testers. - Research
- Research: Online channels (e.g amazon, hktvmall), social media channels, industry reports.
Methodologies: Product Value radar chart, Aesthetic mapping, competitive analysis, small focus group meetings.
Impact on design: size to be small for space-conscious urban kitchens, but big enough for needs of small family. Material to be decorative and high performance (hardness, shape stability). Market analysis suggested to consider gifting, serving, decorating functions as well as everyday cutting. Warping is common issue so the screw locations are chosen to delay warping. - Inspiration
- I was partly inspired by the endless technology product varieties that seemed to encompass us now. I am drawn to some of their use of contrasting metallic elements, to bold visual results. The concept culminated from a daydreaming moment, where I thought a chopping board bound by a metal rim could look engaging and robust. Coming from a metal works background myself helped inform the rim specs. Deep dive into online retailers and industry reports gave us user expectations and trends. We ended up prototyping different materials, adjusting dimensions and features before we were happy.
- Project Duration
- Project started in October 2019, with final design completed by December 2019 and first batch samples made by 2020 January.
- Operation Flow
- No instruction manuals need to be included for the endless uses of this versatile board! Hazuto board can be used for everyday cutting, or for serving bread, cheese, salad, fruits, steak. On display, it can be hung up or used as a table condiment tray for complementing most atmospheres.
- Patents
- Design registration pending in Hong Kong and China.
Trademark registration pending in HK and China. - Team Members
- Tom Chan
Melanie Man
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