Pass On 写真シリーズ by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in 写真・フォトマニピュレーションデザイン Competition Category.
銅写真· 2020
Pass On 写真シリーズ
Client: Eduardo Dulla
A' Design Award 銅賞 Winner in 写真 Category
Verified Award Winner
Verify Award Status for #96678The Design
About Pass On 写真シリーズ
「Pass On」は、瓶に封じられたメッセージというイメージを軸に構成された写真シリーズである。各作品は「希望」や「友愛」といった一つの言葉から着想を得ており、その言葉の意味あるいは実際の出来事を通してテーマを表現している。メッセージ、瓶、水という同じ三つの要素がすべての画像に登場するが、各テーマはそれぞれ異なる手法で扱われている。撮影のために、セット、特殊な水槽、独自の機構が制作された。デジタル画像は干渉と画像融合を組み合わせ、コットン紙にインクジェットで出力されている。
The Recognition
About the A' Design Award 銅賞
Pass On 写真シリーズは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Pass On 写真シリーズは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Pass On 写真シリーズは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
- Dimensions & Packaging
- digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
- Tags
- message in a bottle, photo digital, photo manipulation, mankind,
- Production Technology
- Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
- Design Challenge
- The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
- Research
- Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos. - Inspiration
- The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho. - Project Duration
- The project started in July 2017 and is yet in progress.
- Operation Flow
- The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
- Patents
- all rights reserved Eduardo Dulla
- Team Members
- Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital. - Image Credits
- all photos Eduardo Dulla
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