Blend DesignによるChildren Picture Books from China 展示ビジュアル

Blend DesignによるChildren Picture Books from China 展示ビジュアルは、グラフィックス・イラストレーション・ビジュアルコミュニケーションデザインコンペティションカテゴリーにおける非常に権威ある2020 A' Design Award 銅賞の優れた受賞作品です。

銅グラフィック· 2020

Children Picture Books from China 展示ビジュアル

デザイナー： Blend Design

クライアント: Confucius Institute Headquarters

グラフィックカテゴリーのA' Design Award 銅賞受賞者

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デザイン

Children Picture Books from China 展示ビジュアルについて

孔子学院本部が主催する中国の児童書展は、フランクフルトブックフェアの児童館に展示されました。専門家たちはさまざまな絵本から、全体的なビジュアルデザインスタイルとして梁Peilongの水墨画を選択しました。その後、デザイナーは梁の絵画からインクドットの要素を抽出し、彩度を高め、絵画と組み合わせて使用しました。新しいビジュアルスタイルは、展覧会の需要を満たすだけでなく、オリエンタルな味も備えています。ユニークな中国絵画の美しさが国際舞台に登場します。

受賞

A' Design Award 銅賞について

Children Picture Books from China 展示ビジュアルは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Children Picture Books from China 展示ビジュアルは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Children Picture Books from China 展示ビジュアルは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: October 2016 the Chinese children's book exhibition "children picture books from China" organized by Confucius institute headquarters was made their full debut at children's hall of the Frankfurt book fair. "Children picture books from China" made a selection of the 197 original works from 1000 kinds of picture books of 500 Chinese publishers to display. Through text and paintings by Chinese writers and illustrators, unique Chinese picture beauty appears on the international stage.
寸法とパッケージ: Because the composition of ink points is relatively free, the picture is suitable for various sizes and can be flexibly applied in 2D plane and 3D space.
タグ: Children's picture book exhibition, children's interest, Chinese ink painting, oriental charm
製造技術: This scheme needs to present the details of Chinese ink painting, so in the printing and exhibition of ink-jet painting, there is a high demand for production and paper, and it needs to reflect the level of ink absorption and natural ink-jet. Printing materials, including LCD screen background color, need to show pure ivory white to reflect the gentle oriental charm and detail characteristics of the design. The little Notbook uses the red rope binding way to interpret the traditional Chinese color.
デザインの課題: Traditional Chinese ink paintings as visual image for the book exhibition are too elegant. Visual design for exhibition should have more strong colors, symbols or graphics to attract attention of the audiences. In order to solve this problem, designers picked up the ink points from paintings of Mr. Liang as the abstract elements, and strengthened the red and yellow saturation, and used with ink painting together.
リサーチ: Before making the vision and exhibition structure plan, it is necessary to analyze the space location, scale, internal and external visiting lines of the booth reasonably, to study people's feeling of exhibition vision from different angles and positions, and to consider the structure and color of adjacent booths.
インスピレーション: The activity attribute should be not only international, but also national, and be full of children's interest. The experts selected the ink painting of red & green dragonfly from different style picture books and gave the overall style. The illustrations are elegant in color, beautiful in artistic conception and unique in oriental flavor. The picture with innocence children is full of their longing for good things and future life. The style and the theme are well matched.
プロジェクト期間: The project started in June 2016 in Beijing China and finished in October 2016 in Frankfurt Germany. Subsequently, Confucius Institutes and other partners around the world successively presented this book collection and related visual design.
オペレーションフロー: The main difficulty of this event design is how to plan the graphic and exhibition content information reasonably in the exhibition space. After many times of coordination with the German exhibition builder, the designer adjusted the proportion, scale, layout and detail processing of the exhibition stand, and finally achieved a good cooperation effect.
特許: Design @ Blend Design
Illustration@ Peilong Liang
Copyright @ Confucius Institute Headquarters
チームメンバー: Concept and Planning: Yonghong Ma
Art Director: Fang Ge
Illustration: Peilong Liang
画像クレジット: Main Image: (Design) Blend Design, 2016
Image#1: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#2: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#3: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#4: (Photography) Confucius Institute Headquarters, 2016