Status Audio ブランドアイデンティティ by Ryan Paonessa

Status Audio ブランドアイデンティティ by Ryan Paonessa is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.

銅広告· 2020

Status Audio ブランドアイデンティティ

by Ryan Paonessa

Client: Ryan Paonessa Design

A' Design Award 銅賞 Winner in 広告 Category

12,540

Verified Award Winner

Verify Award Status for #98408

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Status Audio ブランドアイデンティティ

Status Audioは、ニューヨークを拠点とする消費者直販型ヘッドホンブランドのために制作されたブランドアイデンティティです。ロゴタイプはシンプルな音波のパターンの流れを模しており、各文字が同一の垂直方向の軌道とアーチを描いています。洗練された音波パターンは、ロゴタイプを必要としない場面ではセカンダリーマークとしても機能します。カラーとタイポグラフィが、パッケージ、ウェブサイト、印刷物、マーケティング資料に至るまで、ビジュアルアイデンティティに統一感をもたらしています。ヘッドホン本体にはロゴを一切配さず、固有のプロダクトコードのみを記すことで、ミニマルかつ実用主義的なアプローチを表現しています。パッケージは複数のサイズで展開されています。

The Recognition

About the A' Design Award 銅賞

Status Audio ブランドアイデンティティは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Status Audio ブランドアイデンティティは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Status Audio ブランドアイデンティティは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensions & Packaging: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tags: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Production Technology: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Design Challenge: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Research: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspiration: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Project Duration: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Operation Flow: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Team Members: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Image Credits: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.