Korea Sport Coach Federation ブランディングと視覚的アイデンティティ by Yena Choi and Jinha Seo

Korea Sport Coach Federation ブランディングと視覚的アイデンティティ by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.

銅グラフィック· 2020

Korea Sport Coach Federation ブランディングと視覚的アイデンティティ

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award 銅賞 Winner in グラフィック Category

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Colors

The Design

About Korea Sport Coach Federation ブランディングと視覚的アイデンティティ

KSCFは、現役および元代表の選手、コーチ、スポーツチームのオーナーなど、スポーツに関連する専門家を集めた韓国のスポーツ部門です。ハートのロゴは、アスリートの陶酔感とアドレナリン、チームに対するコーチの献身と愛情、そしてスポーツに対する一般的な愛情を表すXY軸から描かれています。ハートのロゴは、耳、矢、足、ハートの4つのパズルのピースで構成されています。耳は聞くことを、矢印は目標と方向を、足は能力を、そして心は情熱を象徴しています。

The Recognition

About the A' Design Award 銅賞

Korea Sport Coach Federation ブランディングと視覚的アイデンティティは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Korea Sport Coach Federation ブランディングと視覚的アイデンティティは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Korea Sport Coach Federation ブランディングと視覚的アイデンティティは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team