Five Senses Feast イベント空間デザイン by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅賞 in イベント・ハプニングデザイン Competition Category.
銅イベント· 2020
Five Senses Feast イベント空間デザイン
Client: Asia Design Interior Renovation Co.ltd
A' Design Award 銅賞 Winner in イベント Category
Verified Award Winner
Verify Award Status for #99371The Design
About Five Senses Feast イベント空間デザイン
「Five Senses Feast(五感の饗宴)」は、台湾・台北で開催されたウイスキーテイスティング・フェスティバルのために制作されたイベント空間デザインです。本デザインは、5つの主要なインタラクティブ・インスタレーションとテイスティングバーで構成されています。透明タッチスクリーンと3リットルボトルが醸造プロセスを可視化。指向性スピーカー(オーディオスポットライト)と大型タッチスクリーンパネルが、来場者を視覚および聴覚のコンテンツへと導きます。本物のシルクは音響効果と組み合わされ、ウイスキーがグラスの中で揺れ動く様子を再現。インタラクティブな照明ショーでは、ウイスキーボトルを用いてシェリー樽での熟成を想起させます。目指したのは、能動的で没入感のあるテイスティングの旅です。
The Recognition
About the A' Design Award 銅賞
Five Senses Feast イベント空間デザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Five Senses Feast イベント空間デザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Five Senses Feast イベント空間デザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
- Tags
- Even Space Design, Glenmorangie WhiskyFest,
- Design Challenge
- The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
- Research
- New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
- Inspiration
- Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
- Project Duration
- Taipei, Taiwan
- Operation Flow
- By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
- Patents
- Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions - Team Members
- Rong Chen
Artgital Interactive Solutions - Image Credits
- IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong
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