Wild Cook Advertising ポスター by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.
鉄広告· 2020
Wild Cook Advertising ポスター
by Ladan Zadfar and Mohammad Farshad
Client: Creator studio
A' Design Award 鉄賞 Winner in 広告 Category
Verified Award Winner
Verify Award Status for #99688The Design
About Wild Cook Advertising ポスター
広告は、製品を紹介する上で最も重要な部分の1つです。デザイナーはデザインを提示できるようにするために、デザインの主要な側面を理解し、芸術的な方法でそれを提示するために、最も重要な機能に焦点を当てる必要があります。提示されたデザインは、天然素材の滑らかな燃焼から食品まで喫煙の香りがするため、デザイナーは天然素材の燃焼とそれらから出る煙を表示するように強く要求しました。デザイナーの意図は、広告に対する好奇心を刺激することでした。
The Recognition
About the A' Design Award 鉄賞
Wild Cook Advertising ポスターは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Wild Cook Advertising ポスターは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Wild Cook Advertising ポスターは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising. - Tags
- Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
- Production Technology
- All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
- Design Challenge
- The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
- Research
- To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
- Inspiration
- Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
- Project Duration
- The project started in September 2019.
- Team Members
- Ladan Zadfar
Mohammad Farshad - Image Credits
- Ladan Zadfar and Mohammad Farshad
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