Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Adicara lan Kelakon Competition Category.

PerungguAdicara· 2020

Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Adicara Category

23,818

Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial

Teks Buku: Fido Dido House minangka instalasi merek rong dina sing digawe ing Covent Garden, London. Desain iki nerjemahake donya rong dimensi ireng lan putih saka karakter Fido Dido dadi ruang telung dimensi. Para pengunjung tumindak liwat area-area kang gadhah tema, kalebu lemari kang isine sandhangan-sandhangan ikonik lan pantry pawon kang diisi Fido Flakes. Fitur liyane kalebu area adhem saka kulkas, ayunan kanggo ngaso, tembok doodle interaktif, musik kang tentrem, lan uji coba produk. Setelan multi indera iki ngundang para tamu kanggo santai lan nggawe pesen kampanye dadi urip.

The Recognition

About the A' Design Award Perunggu

Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Eksperiensial nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release