Game Fuel PRO-AM Consumer Experience Desain Acara Langsung by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Desain Acara Langsung by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Adicara lan Kelakon Competition Category.

EmasAdicara· 2020

Game Fuel PRO-AM Consumer Experience Desain Acara Langsung

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Emas Winner in Adicara Category

104,928

Verified Award Winner

Verify Award Status for #100581

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel PRO-AM Consumer Experience Desain Acara Langsung

Game Fuel PRO-AM minangka acara gaming langsung sing digawe kanggo merek omben-omben lan disiarake marang pamirsa ing omah. Acara iki masangake para gamer profesional karo selebriti kanggo nampilake mode game anyar loro-lawan-loro lan ngenalake kaleng omben-omben anyar. Set studio dipadhangi nganggo warna abang lan biru, yaiku warna inti produk kasebut, kanggo nggawe efek dramatis lan misahake tim loro mau. Tipografi sing kandel lan warna sing kuwat menehi ruang kasebut interpretasi modern babagan gaming. Set iki dirancang supaya katon cetha ing layar sajrone siaran.

The Recognition

About the A' Design Award Emas

Game Fuel PRO-AM Consumer Experience Desain Acara Langsung menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Game Fuel PRO-AM Consumer Experience Desain Acara Langsung dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Game Fuel PRO-AM Consumer Experience Desain Acara Langsung nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspiration: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Read the Press Release