Zhangyan Country Living Festival Fungsi Utama: Papan Pameran dening Tongji Tiandi Neili Lab

Karya Zhangyan Country Living Festival Fungsi Utama: Papan Pameran dening Tongji Tiandi Neili Lab minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Adicara lan Kelakon.

PerakAdicara· 2021

Zhangyan Country Living Festival Fungsi Utama: Papan Pameran

dening Tongji Tiandi Neili Lab

Klien: Tongji Tiandi-Neili Lab

Pemenang A' Design Award Perak ing Kategori Adicara

49,981

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #100911

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Zhangyan Country Living Festival Fungsi Utama: Papan Pameran

Festival Zhangyan Country Living yaiku papan pameran sing digawe kanggo acara pedesaan ing Shanghai. Tata letake dibentuk saka kontainer pengiriman lawas sing disusun ora tumata, ditumpuk, disilangaké, lan diputer kanggo mbentuk maneka warna area tematik. Sagolongan kontainer nglingkupi area kanggo forum, déné golongan liyané nemtokaké area kanggo pasar. Sumber daya lokal sing dibuwang kayata kayu, jerami, lan glagah uga digunakaké. Identitas visualé ngetutaké gaya Memphis lan nyarikaké motif lokal gunung, banyu, iwak, lan kreteg. Papan aktivitasé jembaré 5000 meter persegi.

Pangakuan

Babagan A' Design Award Perak

Zhangyan Country Living Festival Fungsi Utama: Papan Pameran menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Zhangyan Country Living Festival Fungsi Utama: Papan Pameran dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Zhangyan Country Living Festival Fungsi Utama: Papan Pameran iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Ukuran & Kemasan: The visual system design includes 5000 square meters of activity space.
Tag: Innovation，sustainable，Memphis，integrating design
Teknologi Produksi: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Tantangan Desain: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Riset: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspirasi: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Durasi Proyek: The project started in August 2019 in Shanghai and finished in November 2019.
Alur Operasi: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Anggota Tim: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang