2030 Messaging Gift Fungsi Utama: Kertu Hadiah dening Tist

Karya 2030 Messaging Gift Fungsi Utama: Kertu Hadiah dening Tist minangka pemenang sing diajeni banget saka A' Design Award Wesi 2020 sing bergengsi ing Kategori Kompetisi Desain Cinderamata.

WesiCinderamata· 2020

2030 Messaging Gift Fungsi Utama: Kertu Hadiah

dening Tist

Klien: Tist

Pemenang A' Design Award Wesi ing Kategori Cinderamata

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Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan 2030 Messaging Gift Fungsi Utama: Kertu Hadiah

Teks Buku: 2030 Messaging Gift minangka seri kertu hadiah sing dirancang kanggo konsumen umur rongpuluhan lan telungpuluhan. Kertu iki bisa digunakake ing kabeh toko merek saka perusahaan gaya urip global. Saben kertu nggawa pesen cekak babagan pangajak semangat, pujian, panglipur, utawa ucapan selamat, sing ditulis nganggo tembung-tembung sing akrab kanggo kelompok umur iki. Ana sepuluh jinis sing diprodhuksi, saben-saben ukurane 50 kaliyan 90 milimeter. Werna lan bahan sing beda-beda dilapisi kanggo menehi efek telung dimensi ing permukaan kertu. Kertu iki ngidini wong ngirim pesen lan uga nyimpen minangka duweke dhewe.

Pangakuan

Babagan A' Design Award Wesi

2030 Messaging Gift Fungsi Utama: Kertu Hadiah menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. 2030 Messaging Gift Fungsi Utama: Kertu Hadiah dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. 2030 Messaging Gift Fungsi Utama: Kertu Hadiah diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Ukuran & Kemasan: 50mm*90mm0.03mm / 10 types
Tag: Card, Message
Teknologi Produksi: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Tantangan Desain: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Riset: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspirasi: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Durasi Proyek: May ~ December, 2018, All brand stores of CJ Group in Korea
Alur Operasi: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Anggota Tim: TIST, Client : CJ