Karya Caster Remot Kontrol dening Mariana Couto and Tiago Correia minangka pemenang sing diajeni banget saka A' Design Award Wesi 2020 sing bergengsi ing Kategori Kompetisi Desain Piranti Digital lan Elektronik.
WesiElektronik Konsumen· 2020
Caster Remot Kontrol
dening Mariana Couto and Tiago Correia
Klien: Telefonica
Pemenang A' Design Award Wesi ing Kategori Elektronik Konsumen
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan kanggo #102595Desaine
Babagan Caster Remot Kontrol
Remote control Caster dirancang kanggo digunakake karo Telefonica's Movistar lan layanan TV. Unsur kontrol penting yaiku area navigasi sing disusun kanthi sentral lan simbol sing diselehake kanthi tliti kanggo fungsi printah swara terintegrasi sing ngidini pangguna bisa komunikasi karo asisten virtual Aura. Ing sisih mburi kontrol remot, lapisan alus nyedhiyakake kenyamanan tambahan lan genggeman sing cocog, sing bisa ditangani kanthi aman. Amarga sensor lampu internal, tombol sing paling kerep digunakake ing remot kontrol bisa murup nalika piranti ditangani ing ruangan sing surem.
Pangakuan
Babagan A' Design Award Wesi
Caster Remot Kontrol menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Caster Remot Kontrol dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Caster Remot Kontrol diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.
Ing Mburi Desain
Kit Pers
Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.
- Sifat Unik
- Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room. - Ukuran & Kemasan
- Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
- Tag
- TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
- Teknologi Produksi
- ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters. - Tantangan Desain
- At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
- Riset
- Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
- Inspirasi
- The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
- Durasi Proyek
- Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020. - Alur Operasi
- Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions. - Paten
- Copyrights belong to Tech4home Ltd 2019
- Anggota Tim
- Mariana Couto
Tiago Correia - Kredit Gambar
- All images created by João Santos (Chief Design Officer at Tech4home)
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