Less Is More Pusat Penjualan by Yang Song and Zhou Yu

Less Is More Pusat Penjualan by Yang Song and Zhou Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Ruang Njero lan Pameran Competition Category.

PerungguNjero Griya· 2021

Less Is More Pusat Penjualan

by Yang Song and Zhou Yu

Client: Shenzhen Asymptote Architectural Design Co., Ltd.

A' Design Award Perunggu Winner in Njero Griya Category

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Verified Award Winner

Verify Award Status for #106352

View at A' Design Award Press Release Award Badge

Colors

The Design

About Less Is More Pusat Penjualan

Less Is More minangka pusat penjualan sing manggon ing tengahing Kutha Wenling. Interior iki nyakup wilayah 380 meter persegi lan ditata ing rong lantai sing tetep mandhiri nanging saling ndhukung. Kesederhanaan dadi pandhuan desain, lan instalasi seni geometris nggantekake unsur dekoratif sing rumit. Permukaan kosong sing amba ndadekake cahya nemtokake ruang. Wilayah resepsionis diselehake ing salah sawijining sisih, saengga para tamu bakal ndeleng meja pasir gedhe luwih dhisik. Meja marmer minimalis lan tembok latar mburi, tanduran ijo, sarta instalasi seni sing digandhulake njangkepi interior iki.

The Recognition

About the A' Design Award Perunggu

Less Is More Pusat Penjualan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Less Is More Pusat Penjualan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Less Is More Pusat Penjualan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project, Huahong Shi Dai Jiu Zhu, located in the center of Wenling City, presents the trend of simplicity and cleanliness in the language of space design. It replaces complex elements with geometric artistic installations, leaving abundant blank space in the rooms, where light grows in harmony with space, and expresses the artistic conception of space that "simplicity" is "minus".
Dimensions & Packaging: 380 Sqm
Tags: Sales Center, Simplicity, Cleanliness, Modern Art, Fashion
Production Technology: Unlike the designs of other sales offices, the reception area is not the first visual focus for customers when they step into the space. By sidelining the reception area, the visual design attracts the attention of customers straightly to the grand sand table as soon as they enter the first-floor space. Nevertheless, the designer does not ignore the details in the design of the reception area. Unified and minimalist marble reception counter and background wall give customers a clue to the overall style of the space design as they enter.
Design Challenge: The challenge of this project is the structural limitations of the building and the limitations of the spatial heights; and how to rationalize the spatial dynamics and sense of scale.
In terms of functionality and aesthetic design, this 380 sqm sales office was designed to be two floors. The spaces on the upper and lower floors are independent of each other and have spatial needs to support each other, together fulfilling the mission of this project.
Research: Located in the middle of coastal Zhejiang Province, Taizhou Wuling City, with its unique geographical location, is known as "the first place of the dawn of the new millennium and the first dawn of the new century in mainland China", and has also nurtured the city's spirit of tolerance and openness, forward-looking and enterprising. This project, located in the middle of the city of Wenling, between the natural seclusion of Jiulong Lake Wetland Park and the bustling modernity of Yintai Shopping Center, blossoms with its own unique color.
Inspiration: A city's undertones and spirituality can be glimpsed in the architectural space, and the development of the city and its buildings and interior spaces have always been complementary to each other. Based on the philosophical proposition of the relationship between the city and the times, this project in Wenling, attempts to address the frontier spirit and future direction of a city through a spatial art installation.
Project Duration: The project finished in January 2020 in Wenling.
Operation Flow: In the square interior space, several artificial green plants are placed against a white background wall on one side. The green vitality breaks the pure white, refreshing the atmosphere in an instant. The pendant art installations come straight down from the upper floor to fill the monotony of space. The sunken irregular black sphere artwork joins to make the white and green brighter. On the other side of the room, several lines of large characters on the location of the superior project are embedded to look simple and steady, adding a business touch.
Team Members: Yang Song
Zhou Yu
Wang Maoyu
Image Credits: Image #1: Photographer Da Wei, Less Is More, 2020.
Image #2: Photographer Da Wei, Less Is More, 2020.
Image #3: Photographer Da Wei, Less Is More, 2020.
Image #4: Photographer Da Wei, Less Is More, 2020.
Image #5: Photographer Da Wei, Less Is More, 2020.