Neon Nights Primary Function: Papan kanggo Panitia Pameran Dagang dening Hong Kong Trade Development Council

Karya Neon Nights Primary Function: Papan kanggo Panitia Pameran Dagang dening Hong Kong Trade Development Council minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Adicara lan Kelakon.

PerakAdicara· 2021

Neon Nights Primary Function: Papan kanggo Panitia Pameran Dagang

dening Hong Kong Trade Development Council

Klien: Hong Kong Trade Development Council

Pemenang A' Design Award Perak ing Kategori Adicara

46,998

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #106406

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Neon Nights Primary Function: Papan kanggo Panitia Pameran Dagang

Neon Nights minangka desain acara sing digawe kanggo pameran dagang busana ing Hong Kong. Konsep iki nggabungake tren warna busana saiki karo tampilan tandha lampu neon retro ing dalan-dalan Hong Kong. Ana telung area sing didesain. Instalasi pambagya ngadeg ing lawang utama papan acara. Lawang mlebu ruang pameran uga entuk pangolahan sing padha. Ing njero ruangan, papan multifungsi kanthi jembar 300 meter persegi dienggo kanggo peragaan busana, seminar, lan pertemuan informal. Rangka logam kanthi pola potongan die, panel werna sing disorot saka mburi, lan tandha model neon mbentuk tampilan sing semarak.

Pangakuan

Babagan A' Design Award Perak

Neon Nights Primary Function: Papan kanggo Panitia Pameran Dagang menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Neon Nights Primary Function: Papan kanggo Panitia Pameran Dagang dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Neon Nights Primary Function: Papan kanggo Panitia Pameran Dagang iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Ukuran & Kemasan: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Tag: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Teknologi Produksi: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Tantangan Desain: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Riset: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Inspirasi: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Durasi Proyek: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Alur Operasi: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Paten: Copyrights belong to Hong Kong Trade Development Council, 2019
Anggota Tim: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Kredit Gambar: Hong Kong Trade Development Council