Anta Desain Interior Kantor dening Oatson Interior Design

Karya Anta Desain Interior Kantor dening Oatson Interior Design minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Ruang Njero lan Pameran.

PerungguNjero Griya· 2021

Anta Desain Interior Kantor

dening Oatson Interior Design

Klien: Oatson Interior Design

Pemenang A' Design Award Perunggu ing Kategori Njero Griya

11,388

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #106420

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Anta Desain Interior Kantor

Anta iku desain interior markas gedhe merek busana olahraga ing Shanghai, China. Saben lantai wiwit lantai kaloro nganti lantai kalima dikhususake kanggo salah siji merek saka grup kasebut. Sebagian saka lantai dhasar duwe langit-langit dhuwure wolung meter lan layar LED gedhe sing katon saka njaba. Garis-garis abu-abu sing lus, tokoh olahragawan warna putih, lan wujud aksara merek warna abang mbentuk area lawang mlebu. Area ngaso werna abang lan lantai werna biru nuduhake werna saka rong merek. Bahan finishing kalebu cet plat aluminium, veneer kayu oak, marmer, lan granit.

Pangakuan

Babagan A' Design Award Perunggu

Anta Desain Interior Kantor menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Anta Desain Interior Kantor dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Anta Desain Interior Kantor nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Ukuran & Kemasan: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Tag: interior design, workplace, brand, modern, international
Teknologi Produksi: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Tantangan Desain: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Riset: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspirasi: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Durasi Proyek: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Alur Operasi: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Anggota Tim: Chief designer: Yan Deng
Chief designer: Jia Rong