Karya ShiftCam ProGrip Progrip Mobile Grip Baterei dening Armand Van Oord - ShiftCam Limited minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Kamera lan Peralatan Fotografi.
PerungguPeralatan Fotografi· 2021
ShiftCam ProGrip Progrip Mobile Grip Baterei
dening Armand Van Oord - ShiftCam Limited
Klien: ShiftCam Limited.
Pemenang A' Design Award Perunggu ing Kategori Peralatan Fotografi
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan kanggo #107512Desaine
Babagan ShiftCam ProGrip Progrip Mobile Grip Baterei
Saiki, ponsel wis dadi sumber utama nggawe konten sosial. Senajan trep, njupuk ing seluler kurang comfort. ShiftCam ProGrip minangka solusi ergonomis sing nyedhiyakake kenyamanan sing ilang ing motret seluler. ProGrip nggawe pangripta konten njupuk kabeh dina, nalika pas karo alur kerja kreatif seluler. Desain intuisi lan ekspansi ProGrip ndadekake aksesoris utama kanggo para pangripta konten seluler.
Pangakuan
Babagan A' Design Award Perunggu
ShiftCam ProGrip Progrip Mobile Grip Baterei menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. ShiftCam ProGrip Progrip Mobile Grip Baterei dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. ShiftCam ProGrip Progrip Mobile Grip Baterei nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.
Ing Mburi Desain
Kit Pers
Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.
- Sifat Unik
- ProGrip empowers user mobile creative workflow in each step of the journey. Users can instantly gear up any mobile device to shoot, dock, (re)view content on-the-go. The ergonomics achieved by familiar rubber grip, index finger shooting, and improved balance adds comfort to a mobile for prolonged creative sessions. Paired with wireless charging capability to allow full focus on content creation without interruptions. Also expandable as an accessories rig for a customized shooting experience.
- Ukuran & Kemasan
- 16cm(W) x 7cm(D) x 9cm(H), made from (recycled) polycarbonates plastic, thermoplastic polyurethane grip element, universal symmetrical clamp system, 3 PCBs with over 70 components in total, featuring Bluetooth shutter button. 15W wireless charging, 20W PD charging output via type-c, contains 2 lithium ion 18650 battery cells (total 6700 mwah), with 30 molded components from (recycled) polycarbonates. Includes expanding capabilities for industry standard cold shoe mount and 1/4 inch screw thread.
- Tag
- Mobile Accessories, Battery Grip, Photography, Videography, Content Creation
- Teknologi Produksi
- With form follows function as the main design mantra and ergonomics as the key focus, we created a design with a compact enclosure to hold the key components. As portability and comfort are important attributes to the user, we adopted a more rounded, organic yet minimalistic design language. Having a strong and smart unibody construction also allowed us to build it with a high degree of recycled plastic. This product is so comfortable that it disappears within the experience as the users are shooting, so they can truly stay in the moment and enjoy creating the content that they love.
- Tantangan Desain
- ProGrip was created with the full mobile creative workflow in mind to offer an all-rounded solution. Every component was built from the ground up to support its intended functions. Designing this complex product in the times of COVID has been a challenge. With the project team members spread out across the globe, being able to effectively communicate engineering changes and create alignment between all stakeholders without meeting face to face has been the most challenging task we encountered.
- Riset
- Researching the habits of photography enthusiasts, we realized that they are reluctant to switch from dslr to mobile due to the inherit awkwardness that comes with mobile shooting. It lacks the balance and comfort DSLR provides. ProGrip's ergonomic grip design and Bluetooth shutter button recreates the DSLR shooting experience for mobile. It is a product that empowers users' mobile creative workflow at every stage, so users can gear up, shoot, edit, (re)view, and share their content on-the-go.
- Inspirasi
- Today, mobile devices have become one of the main sources for asset creation. Although convenient and assessable, shooting on mobile lacks the balance and stability that a DSLR offers. We aim to solve this dilemma with ProGrip, an ergonomic solution that recreates the DSLR shooting experience for mobile. With an ergonomic design paired with wireless charging capabilities, ProGrip keeps content creators shooting all day in comfort, while seamlessly fitting into the full mobile creative workflow.
- Durasi Proyek
- The ProGrip project started in November 2019 with concepting and preliminary engineering. In June 2020, ProGrip was launched on Kickstarter as ShiftCam's biggest product launch yet. Within two months, the project has successfully raised over USD700,000 with over 4000 backers on Kickstarter. With key project management in Hong Kong, engineering in the Netherlands, and assembly in China, production of ProGrip will begin in May 2021 and the product will officially launch in retail in July 2021.
- Alur Operasi
- The ergonomic design of ProGrip makes it an intuitive product that is easy to use. Any user can pick it up and instantly begin shooting without a learning curve. As our target audience are smartphone users who have experience shooting on mobile, they won't need to adapt to a new workflow - ProGrip will integrate seamlessly into their current processes. With a product that is so accessible and easy to use, anyone can be empowered to become a mobile content creator and tell their unique stories.
- Anggota Tim
- Benson KL Chiu
Vicki Tsim
Armand van Oord
Alison Tang
Roxy Yeung
Kevin Hui
Apple Mok
Keith Wong - Kredit Gambar
- Image 1: Creator Armand van oord, Progrip Rendering 1, 2021.
Image 2: Creator Armand van oord, Progrip Rendering 2, 2021.
Image 3: Creator Armand van oord, Progrip Rendering 3, 2021.
Image 4: Creator Armand van oord, Progrip Rendering 4, 2021.
Image 5: Creator Armand van oord, Progrip Rendering 5, 2021.
Disponsori
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Jelajahi Liyane
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