3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel by Yan Yik Lun and Marco Choi

3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Ruang Njero lan Pameran Competition Category.

PerakNjero Griya· 2021

3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel

by Yan Yik Lun and Marco Choi

Client: IMO design

A' Design Award Perak Winner in Njero Griya Category

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Verified Award Winner

Verify Award Status for #108092

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel

3 Mobile Lifestyle Store yaiku desain interior ritel kanggo merek jaringan seluler ing Hong Kong. Toko iki jembare 150 meter persegi. Garis-garis ireng lan putih kang kontras mlaku ing saben pojok ruangan. Garis diagonal kang amba mbentuk palang lampu linear lan pola jubin. Rampungan kayu nambah rasa harmoni lan kesederhanaan. Area layanan pelanggan nggunakake sekat kain kang nyerep swara, kang diilhami saka lungguhan pesawat kelas satu. Bengkel kang katutup kanthi sekat kaca kang bisa dibukak nampani tutorial lan bisa dibukak menyang area penjualan kanggo acara.

The Recognition

About the A' Design Award Perak

3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. 3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. 3 Mobile Lifestyle Store Primary Function: Desain Interior Ritel iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
Dimensions & Packaging: Total floor area: 150 metre square.
Tags: 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
Production Technology: For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
Design Challenge: The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
Research: The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
Inspiration: The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
Project Duration: The project started in Match 2019 in Hong Kong and finished in July 2019.
Operation Flow: The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung
Image Credits: IMO design, Bobby Wu